Brand Tone

Caring & Reassuring, Trustworthy & Reliable (Aspired), Community-Focused, Tech-Savvy but Approachable

Brand Values

• •Pet Safety & Well-being
• •Peace of Mind for Pet Owners
• •Innovation & Technology
• •Reliability & Trust
• •Freedom & Adventure (for pet owners)

Best Practices

• •Prioritize 'Peace of Mind' and 'Safety': These are the core emotional drivers for customers. Every piece of copy should, in some way, connect back to how Waggle ensures pet safety and owner reassurance.
• •Use Empathetic Language: Address pet owners with understanding of their concerns and love for their pets. Use words like 'your furry family,' 'your best friend,' 'we understand,' 'worry-free.'
• •Highlight Reliability (and address concerns proactively if possible): While being honest, focus on the product's ability to provide timely and crucial alerts. If addressing reliability concerns in FAQs or support, maintain a helpful and solution-oriented tone. Emphasize the cellular connection as a benefit over Wi-Fi dependent systems.
• •Incorporate Testimonials and Real Stories: Authentic stories from users who have benefited from Waggle are powerful. They add credibility and emotional resonance, reinforcing the caring and trustworthy aspects of the brand.
• •Keep it Clear and Simple: While the product is tech-based, the benefits should be communicated clearly and simply. Avoid overly technical jargon in marketing copy. Focus on what the product *does* for the pet and owner, not just its technical specifications.

Social Perception

Many customers view Waggle as an essential tool for pet safety, especially for RV travelers. They appreciate the peace of mind it offers and share stories of how it has alerted them to dangerous situations. The brand is seen as a specialist in pet environmental monitoring.

Copy Examples

• •Headline: Your Pet's Guardian Angel, Even When You're Miles Away. Body: Travel with peace of mind. Waggle Pet Monitor sends instant alerts on temperature, humidity, and RV power loss, directly to your phone. Keep them safe, wherever adventure takes you.
• •Social Media Post: Hot car? Power outage in the RV? Never second-guess their safety again. Waggle provides 24/7 eyes on your pet's environment, so you can explore worry-free. Tap to learn how we help protect your furry family. #PetSafety #Waggle tranquilidad
• •Email Subject: Is Your Best Friend Comfortable? Waggle Knows. Body: Don't let uncertainty shorten your adventures. With Waggle's real-time temperature and humidity alerts, plus GPS tracking, you're always connected to your pet's well-being. Because their comfort is your peace of mind.
• •Website Banner: Adventure Together, Worry Less. Equip your RV, car, or home with Waggle and ensure your pet is always in a safe zone. Instant alerts, reliable monitoring – because they depend on you.
• •Ad Copy: 'The Waggle alarm went off, and we rushed back to the RV. The AC had failed! It truly saved our dogs.' - A Waggle User. Real stories, real protection. Give your pet the Waggle advantage.