Brand Tone

Caring and Gentle, Professional and Knowledgeable, Luxurious and Stylish, Friendly and Welcoming

Brand Values

• •Animal Welfare: Prioritizing gentle handling, safety (first aid trained, insured), and a stress-free experience for dogs.
• •Quality: Offering high-standard grooming services and carefully selected, durable, and stylish accessories.
• •Personalized Service: Providing "bespoke 1-2-1" grooming tailored to individual dog needs.
• •Trust and Reliability: Emphasizing qualifications and professional standards.
• •Passion for Dogs: An underlying love for dogs is evident in the brand's name, the focus on their comfort, and the desire to provide them with the best.
• •Style and Aesthetics: A clear appreciation for design and quality in the products offered in their shop.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., "Caring but Professional," "Luxurious yet Approachable"), including words to use and avoid. Share this with anyone creating content.
• •Know Your Audience for Each Platform: While the core values remain, slightly adjust the tone for different channels. Instagram for the shop might be more aspirational and stylish, while Facebook posts about grooming services might be more community-focused and reassuring.
• •Prioritize "Dog-First" Language: Always frame benefits around the dog's happiness, comfort, and well-being. For example, instead of "Our new beds are durable," try "Our new beds provide lasting comfort for blissful naps."
• •Balance Luxury with Care: When promoting high-end products, ensure the underlying message of love and care for pets isn't lost. It’s luxury born out of a desire to give pets the best.
• •Be Authentic and Passionate: Let the genuine love for dogs shine through in your writing. Use positive, emotive language that resonates with fellow dog lovers (e.g., "happy wags," "cherished companion," "beloved friend").

Social Perception

A premium, caring, and expert provider of dog grooming and luxury accessories.

Copy Examples

• •Instagram Post (Luxury Accessory): Spoil your cherished companion with the ultimate in comfort and style. Our new Mayfair Collection collars are handcrafted from the finest Nappa leather, because your best friend deserves nothing less. ✨ #WaggedTails #LuxuryDogAccessories #PamperedPooch #DogStyle
• •Website Grooming Service Blurb: Experience the Wagged Tails difference. Our Wokingham salon offers bespoke, 1-2-1 grooming in a calm, cage-free environment. Our C&G qualified stylists ensure your beloved dog not only looks their best but feels relaxed and happy too. Book a truly tailored spa day for your pup! #WaggedTailsGrooming #GentleGrooming #WokinghamDogs #ExpertCare
• •TikTok/Short Video (Grooming - assuming UK presence): (Video: Quick, satisfying clip of a dog looking happy post-groom) From shaggy to chic! 🥰 Seeing those happy tail wags is why we do what we do. Our groomers love pampering your pups! #DogGrooming #HappyDog #WaggedTails #DogTransformation #Wokingham
• •Email Newsletter (Shop Promotion): Hello [Customer Name], Treat your loyal friend to something special this month! Discover our curated selection of artisanal toys and organic treats – all chosen with your dog's happiness and well-being in mind. Because a happy dog means a happy home. Shop now and see more wagging tails! #WaggedTailsShop #DogBoutique #QualityPetProducts
• •Local Facebook Ad (Grooming Services): Wokingham dog owners! Is it time for a pamper session? Wagged Tails offers professional, gentle grooming by C&G qualified and canine first aid trained stylists. We treat every dog like our own. Limited spots available – book your dog's bespoke groom today! #WaggedTailsWokingham #LocalDogGroomer #SafeAndStylish