Brand Tone

Aspirational, confident, authentic, energetic, community-focused, and empowering.

Brand Values

• •Self-Expression and Individuality
• •Quality and Craftsmanship
• •Confidence
• •Community and Heritage

Best Practices

• •Bridge the Gap Between Service and Product: Consistently link the expertise of the barbershop to the quality of the products. Use phrases like "Barber-crafted," "Studio-approved," or "The secret to maintaining your Wagboy King cut."
• •Emphasize Empowerment and Confidence: Use active, empowering verbs. Instead of "Our product has...", write "Our product lets you..." Frame every product as a tool for achieving confidence and self-expression.
• •Maintain an Authentic Voice: Incorporate the founder's story and passion into the brand narrative. The journey from a barber in Brazil to a studio owner in the U.S. is a powerful story of craft and determination that can build a strong connection with customers.
• •Speak Directly to the Style-Conscious Man: Use language that resonates with individuals who see their hair as part of their identity. Refer to "your look," "your signature," and "your style," making the message personal.
• •Keep it Premium and Clean: The copy should reflect the "premium" quality of the products. Be direct, avoid overly casual slang (unless on informal social media), and focus on the tangible benefits (e.g., "lasting hold," "natural shine," "no greasy feel").

Social Perception

Locally (Irvington, NJ), the brand is perceived as a skilled and popular barbershop. Online, the hair product line is perceived as a premium, niche brand specializing in men's styling, with lower overall brand awareness beyond its direct customer base.

Copy Examples

• •Your style is your signature. Our High-Shine Pomade provides the hold and quality your look deserves. Go from a cut at Wagboy King Studio to owning the week. #WagboyKing #StyleConfidence #MensGrooming
• •Hair is your canvas. We provide the tools. Shop premium pomades and shampoos crafted for self-expression and hair health.
• •Start with a clean foundation. Our Mint & Tea Tree Shampoo invigorates the scalp and cleanses without stripping moisture, leaving your hair ready for the perfect style. It's the first step to a confident look.
• •Don't just get a haircut, define your style. At Wagboy King, we believe in the power of a great look. That's why we developed a product line to maintain your barbershop-fresh style, every day. Explore the collection.
• •Wagboy King Hair Products | Premium Men's Pomade & Shampoo | Free Shipping Over $50. Achieve the perfect hold and a healthy shine. Shop the official collection from Wagboy King Studio.