Brand Tone

Informative, Reliable, Practical, Solution-Oriented, Innovative, Adventurous, Helpful, Trustworthy.

Brand Values

• •Innovation
• •Quality & Reliability
• •Customer Satisfaction & Support
• •Convenience & Comfort
• •Problem Solving/Preparedness
• •Corporate Responsibility

Best Practices

• •Focus on Solutions & Benefits: Emphasize how Wagan products solve problems or enhance the user's lifestyle (e.g., "power your adventures," "stay safe during outages," "work remotely with ease").
• •Be Clear, Concise, and Informative: Use straightforward language that clearly explains product features and benefits without excessive jargon. Provide practical information that helps customers make informed decisions. The tone should be knowledgeable but accessible.
• •Highlight Reliability and Quality: Consistently mention Wagan's commitment to quality materials, engineering, and product longevity. Use phrases like "built to last," "dependable power," "TrueRated Power," and "rigorously tested."
• •Incorporate Innovation (Where Applicable): When discussing newer products or technologies, highlight the innovative aspects and how they offer an advantage (e.g., "next-generation," "smart technology," "advanced features").
• •Maintain a Helpful and Trustworthy Voice: Position Wagan as an experienced and supportive brand. Offer tips, guides, and demonstrate an understanding of customer needs, reinforcing the idea that Wagan is a reliable partner for their power and mobile accessory needs. Even promotional content should feel grounded in providing genuine value.

Social Perception

Established & Experienced, Innovative, Practical & Useful, Generally Reliable, Good Value for Certain Products.

Copy Examples

• •Stay Powered, Wherever the Road Takes You. Wagan Tech ProLine Inverters deliver TrueRated, reliable AC power from your vehicle's battery. Run your essential electronics, tools, or appliances with the confidence of consistent, clean energy. Innovation for your mobile life. #WaganTech #PowerOnTheGo #ReliablePower
• •Unlock Off-Grid Freedom. The Wagan Tech Lithium Cube EX5 powers your adventures and prepares you for anything. Lightweight, powerful, and solar-ready, it's the silent, emission-free generator for camping, emergencies, or backyard convenience. Experience the next generation of portable power. #LithiumCube #SolarGenerator #WaganInnovation #AdventureReady
• •Never Get Stranded Again. Wagan Tech's iOnBoost jump starters provide dependable power to get your vehicle back on the road quickly and safely. Compact, powerful, and easy to use – it's the essential emergency tool for every driver. Drive with peace of mind. #iOnBoost #JumpStarter #RoadsideSafety #WaganReliability
• •For Over 40 Years, Wagan Tech Has Powered Your Journey. From innovative power inverters to rugged solar solutions and essential safety gear, we build products that make your mobile lifestyle easier and more comfortable. Trust Wagan for quality, reliability, and power you can depend on. #WaganCorp #MobileLifestyle #TechForTravel #Since1983
• •Smarter Charging, Optimized Performance. Introducing the new Wagan Tech DC-to-DC Battery Charger. Featuring intelligent charging technology to precisely rejuvenate your auxiliary batteries, ensuring maximum power and longevity for your advanced vehicle systems. Engineered for efficiency and reliability. #DCtoDCCharger #SmartCharging #VehicleTech #WaganPerformance