Brand Tone

Enthusiastic, Indulgent, Customizable, Inclusive

Brand Values

• •Customization
• •Inclusivity (dietary options)
• •Visual appeal
• •Indulgence
• •Enthusiasm

Best Practices

• •Emphasize the customizable and visually appealing aspects of the waffles.
• •Highlight the availability of options for different dietary needs (gluten-free, low-carb, vegan).
• •Focus on the enjoyment and indulgence associated with waffles as a treat.
• •Use enthusiastic and descriptive language to convey a passion for waffles.
• •Incorporate user-generated content and testimonials to showcase positive experiences.

Social Perception

Fun, trendy, delicious, inclusive, visually appealing

Copy Examples

• •Create your own Wafflemania masterpiece! Choose from a variety of toppings and flavors to satisfy your cravings.
• •Indulge in our delicious bubble waffles, now with gluten-free, low-carb, and vegan options!
• •As seen on TikTok! Experience the Wafflemania sensation with our visually stunning and irresistible waffles.
• •"Best waffles ever! The toppings are amazing and the waffles are perfectly cooked." - A happy Wafflemania customer.
• •Start your day with a smile! Our waffle makers make it easy to create perfect waffles every time.