Brand Tone

Warm, Personal, Elegant, and Slightly Whimsical

Brand Values

• •Craftsmanship & Quality: Emphasis on handmade pieces, quality materials (gold-fill, sterling silver, hand-selected gemstones), and jewelry made to last.
• •Individuality & Unique Design: Designs are inspired by travel and aim to reflect the eclectic, confident women who wear them. Pieces are often described as unique.
• •Customer Connection & Experience: Focus on a positive customer experience, including personalized touches like handwritten notes and listening to customer feedback via social media.
• •Passion & Authenticity: The brand stems from the founder's genuine passion for jewelry making. The brand story is transparent and personal.
• •Giving Back: The company states a commitment to giving back, having donated over $150,000 to organizations supporting education, housing, human rights, and disaster relief.
• •Empowerment: Aiming to empower women to be their most confident selves.

Best Practices

• •Embrace the Origin Story: Continuously weave elements of the founder's journey, the charming brand name origin, and the passion behind the craft into communications. This reinforces warmth and authenticity.
• •Balance Whimsy with Elegance: While the name is playful, the product is elegant. Ensure copy reflects this by using sophisticated language for product descriptions while allowing for more lighthearted, warm engagement on social media.
• •Highlight "Handmade" and "Quality": Consistently emphasize the craftsmanship, the handmade nature of each piece, and the quality materials used. This justifies the value and appeals to customers seeking durable, special items.
• •Speak to the "Confident, Eclectic Woman": Tailor language to resonate with the target audience—women who are confident, appreciate unique style, and perhaps have an adventurous spirit. Use empowering words.
• •Maintain Personal Touches: Even as the brand grows, find ways to maintain a personal connection, whether through personalized email responses, engaging directly on social media, or continuing traditions like handwritten notes where feasible. This fosters loyalty and reinforces the "heart-centered passion" of the brand.

Social Perception

Positive: Customers generally perceive Waffles & Honey very positively, frequently praising the jewelry's beauty, quality, and uniqueness.

Copy Examples

• •Instagram Post (New Collection): Meet ‘The Wanderlust Collection’ ✨ Inspired by far-off places and the dreams they ignite. Each handcrafted piece is a little reminder to seek beauty in your everyday journey. Which adventure will you wear? #WafflesAndHoney #HandmadeJewelry #NewCollection #DreamersAndAdventurers
• •Product Description (Website): The 'Starlight Necklace': Delicate, just like a whispered wish. Handcrafted with luminous freshwater pearls and a touch of 14k gold-fill, this piece isn't just jewelry; it's a feeling. Designed for the woman who carries her own sparkle wherever she goes. Made with love, to be loved for a lifetime. #TimelessElegance #EverydaySparkle
• •Email Subject Line (Sale): A sweet treat for you! ✨ Unwrap a little Waffles & Honey magic.
• •Pinterest Pin Description: Adorn yourself with stories. Our 'Nomad Hoops' are handcrafted for the free spirit, the storyteller, the woman who walks her own path. Discover unique, handmade jewelry that’s as special as you are. #WafflesAndHoneyStyle #BohoChic #ArtisanJewelry
• •Facebook Ad (Brand Awareness): More than just jewelry, it's Waffles & Honey. ✨ Founded from a love story of passion and pets, we handcraft each piece in our San Francisco Bay Area studio, infusing it with quality, care, and a touch of whimsy. Discover jewelry designed for dreamers and adventurers, made to empower your confident self. Learn our story and find your sparkle at wafflesandhoney.com. #HandmadeWithLove #UniqueJewelry #WafflesAndHoney