Brand Tone

Inspiring, Community-Focused, Passionate, Authentic, Playful, Caring

Brand Values

• •Greatness & Excellence
• •Community & Connection
• •Resilience & Perseverance
• •Health & Well-being
• •Authenticity & Integrity
• •Inclusivity
• •Social Enterprise & Giving Back
• •Faith & Gratitude

Best Practices

• •Always Lead with Passion and Authenticity: Share the "why" behind Waffles and Whatnot. Whether it's the founder's story, the commitment to quality ingredients, or the joy of seeing a customer's "foodgasm," let genuine enthusiasm shine through.
• •Embrace Your Unique Story: Continuously weave elements of the brand's journey – the resilience, the community focus, the Alaskan roots – into your communication. This builds connection and sets you apart.
• •Speak the Language of "Greatness" and Joy (with a Playful Twist): Use evocative and positive language. Don't be afraid of fun, creative descriptions and menu names that reflect the brand's personality ("Sinner," "BAYB Daddy").
• •Highlight Inclusivity and Care: Regularly communicate the commitment to catering to diverse dietary needs. Frame this not just as a feature, but as a core part of the brand's caring and community-oriented values.
• •Engage Like a Neighbor, Not Just a Business: Respond to comments and reviews with warmth and personality. Foster a sense of community online, mirroring the welcoming atmosphere of the restaurant. Share customer stories and experiences (with permission).

Social Perception

Highly Praised for Food Quality, Loved for Customer Service, Appreciated for Inclusivity, Seen as an Authentic, Inspiring Local Gem with National Recognition, Associated with a Unique and Enjoyable Experience, Community-Oriented

Copy Examples

• •Headline: More Than Just Waffles. It's a Story of Resilience, Community, and Real Good Food. Body: From a picnic table dream to your new favorite meal. At Waffles and Whatnot, every bite is crafted with passion and a mission to bring greatness to your plate and goodness to our community. Taste the journey. #NoGimmicksJustGreatness #WafflesAndWhatnotStory
• •Headline: Your Happy Place Awaits (and Yes, We Have Vegan & Keto Options!) Body: Tired of "what can I even eat here?" We get it. That's why Waffles and Whatnot is all about delicious food for *everyone*. Bring your friends, your family, your dietary needs – we’ll bring the flavor and the fun! #WafflesForEveryone #EatTogether #AnchorageFood
• •Headline: Warning: May Cause Uncontrollable Smiles and "Foodgasms." Body: Our "Sinner" waffle isn't just a name, it's an experience. Dive into layers of Nutella, cookie butter, and chocolate drizzle that'll make you believe in magic. Ready for your moment of pure joy? #GetYourFoodgasm #SweetTreats #WafflesAndWhatnotDelivers
• •Headline: Fuel Your Day, Inspire Your Soul. Body: Born from a mission to nourish and uplift, Waffles and Whatnot serves up more than just incredible chicken and waffles. We're serving passion, perseverance, and a whole lotta love. Come taste the heart in every dish. #InspiredDining #CommunityStrong #RealGoodFood
• •Headline: From Alaska, With Love (and a Side of Amazing Mac & Cheese). Body: We started on a sidewalk in Anchorage, driven by a dream to share food that’s both comforting and crafted with care. Now a national name, our heart (and our killer Mac & Cheese recipe) remains right here with you. Come feel the WAWN love! #AlaskanTreasure #ComfortFoodElevated #EatLocal