Brand Tone

Creative, Youthful, Playful yet Smart/Critical, Authentic & Community-Oriented, Encouraging & Empowering, Informal & Engaging

Brand Values

• •Artistic Expression & Creativity
• •Originality & Differentiation
• •Community Support & Collaboration
• •Quality
• •Self-Expression & Individuality
• •Authenticity

Best Practices

• •Always circle back to the core identity – art, design, community, and self-expression. Let this foundation guide all messaging.
• •Use youthful, energetic, and authentic language that resonates with the streetwear and art community. Avoid overly corporate or stiff communication.
• •Ensure visuals (photos, videos, graphics) on all platforms align with the artistic, urban, and slightly edgy aesthetic. The copy should complement, not contradict, the visuals.
• •Feature artists, customer stories (user-generated content where appropriate), and community events. This reinforces authenticity and the 'Come On Superstar' message.
• •While the core tone remains, adapt the style slightly for each platform (e.g., more visual and quick on Instagram/TikTok, potentially more detailed on the blog/YouTube). The overarching feeling of creativity and empowerment should persist.

Social Perception

Respected Local Brand, Artistically Driven, Trend-Setter/Pioneer, Youth-Focused, Good Quality & Design, Engaged with Community, Accessible

Copy Examples

• •Fresh threads just dropped. 🔥 Rock the concrete runway with the new [T-shirt Name] tee. Art you can wear. Your stage. Your rules. #Wadezig #ComeOnSuperstar #Streetwear
• •Born from blank canvases and bold ideas. Wadezig! isn't just clothing, it's a statement. Fuelled by art, designed for the fearless. What's your story? #WDZGArt #StreetCulture
• •Got skills? Got vision? Wadezig! Artist Series is looking for the next wave. We give you the canvas, you bring the fire. Link in bio to connect. #WadezigCollab #CreateWithUs
• •City vibes & fresh designs. Your daily grind just got an upgrade. Explore the latest collection – built for the streets, inspired by you. #WadezigLife #UrbanStyle
• •Unleash your inner superstar. ✨ Our latest drop is here to help you stand out and speak up. Limited pieces, unlimited attitude. Shop now. #Wadezig #BeTheOriginal