Brand Tone

Joyful & Optimistic, Practical & Useful, Conscious & Appreciative, Ethical & Responsible, Aesthetically Pleasing & Homey, Approachable & Friendly

Brand Values

• •Joy in the Everyday
• •Practicality & Utility
• •Sustainability & Eco-responsibility
• •Ethical Production
• •Durability & Longevity
• •Aesthetic Appeal
• •Conscious Consumption

Best Practices

• •Embrace "Joyful Utility": Always balance the practical benefits of the products with the sense of happiness, ease, and beauty they bring to everyday tasks.
• •Weave in the "Wabi Sabi" Ethos Subtly: While not needing to explicitly define it every time, let the values of appreciating imperfection, longevity, and the story behind objects inform the language. Talk about products becoming "part of your home's story" or gaining character with use.
• •Highlight Ethical & Local Roots: Consistently mention the French craftsmanship, eco-friendly materials, and sustainable aspects, as these are core to the brand's identity and appeal.
• •Use Warm, Approachable Language: Maintain a friendly, slightly charming, and inviting tone. Avoid overly formal or technical jargon. Think of speaking to a friend about making their home a bit lovelier and more functional.
• •Focus on Sensory & Emotional Benefits: Describe how the products look, feel (implicitly, through quality materials), and how they make the user *feel* – e.g., "a little sunshine," "good cheer," "a moment of calm." Connect the products to positive emotions and a more pleasant daily experience.

Social Perception

A charming, eco-conscious brand offering high-quality, aesthetically pleasing home goods. Customers are likely attracted to the brand's commitment to sustainability, French manufacturing, and the unique "Wabi Sabi" philosophy that encourages appreciating the beauty in everyday utility and imperfection. The focus on practical items like reusable dish covers and tea towels positions them as a provider of thoughtful solutions for a more sustainable and beautiful home. The connection to a "French General Store" concept combined with Japanese philosophy gives it a unique, curated, and somewhat worldly appeal.

Copy Examples

• •Headline: Find the Extraordinary in Your Everyday. Body: At wabi.paris, we believe that daily routines are chances for joy. Our thoughtfully crafted home essentials, from vibrant dish covers to trusty tea towels, are here to add a little sunshine and a lot of practicality to your day. Embrace the beauty of simple moments. Call to Action: Discover a More Joyful Kitchen
• •Headline: Made with Care, For a Life Lived Beautifully. Body: Inspired by the art of Wabi Sabi, our collections are designed to be loved and used, growing more special with every passing day. Ethically made in France with eco-friendly materials, because doing good should also feel good. Call to Action: Shop Sustainable Style
• •Headline: Your Kitchen's New Best Friends. Body: Say goodbye to single-use and hello to lasting charm! Our colorful "Charlottes" and dependable "Torchons" aren't just pretty faces – they're hardworking helpers designed to make your kitchen tasks a little brighter and a lot more sustainable. Call to Action: Explore Practical Essentials
• •Headline: The Wabi Way: Happiness in Every Little Thing. Body: It's more than just a dish cover; it's a small daily act of joy. wabi.paris brings a touch of French charm and mindful living to your home, reminding you that beauty and utility can go hand in hand, every single day. Call to Action: Bring Wabi Home
• •Headline: More Than Objects, They're Everyday Enhancers. Body: Like a favorite well-worn apron, our pieces are designed to become part of your family's story. Crafted to last and designed to delight, wabi.paris offers tools that enhance life through color, form, and good cheer. Call to Action: Embellish Your Daily Life