Brand Tone

Aspirational & Modern, Innovative & Tech-Forward, Quality-Focused & Reassuring, Friendly & Engaging, Experience-Oriented

Brand Values

• •Innovation
• •Design Excellence
• •Quality & Durability
• •User-Friendliness & Convenience
• •Enhanced Coffee Experience

Best Practices

• •Develop Comprehensive Brand Guidelines: Create a detailed document outlining the brand's voice, tone (e.g., aspirational, innovative, friendly), approved vocabulary, and visual style. Ensure this is accessible to everyone creating content.
• •Prioritize Quality and Aesthetics in All Communications: Reflect the "timeless design" and "quality materials" in the brand's own marketing. Use high-quality imagery, well-crafted copy, and a clean, modern design across the website, social media, and emails.
• •Balance Innovation with Clarity: When highlighting tech-forward features, explain the benefits in a user-friendly way. Avoid overly technical jargon unless addressing a very niche, expert audience. Show how innovation leads to a better, more enjoyable coffee experience.
• •Foster Authentic Engagement: Encourage user-generated content and interact genuinely on social media. When collaborating with influencers, ensure their style aligns with the brand's values and they can authentically convey the "experience-oriented" aspect of the products.
• •Educate and Inspire: Use blogs, social media, and video content not just to sell, but to educate consumers about coffee, share recipes, and inspire them to elevate their home brewing experience. This reinforces the brand's expertise and passion for coffee.

Social Perception

Positive Design Appeal, Appreciation for Coffee Quality, Valued for Innovation (with a learning curve for some), Seen as a Premium/Luxe Brand, Good Customer Engagement

Copy Examples

• •Elevate your morning ritual. Discover the art of coffee with Wabilogic's Melitta® collection – where timeless design meets modern innovation for a brew that's as stunning as it is satisfying.
• •Brew smarter, not harder. The Melitta® Senz V, powered by Wabilogic, puts barista-level precision at your fingertips. Track, customize, and perfect your pour-over with intuitive app control. The future of coffee is here.
• •Crafted from 50 years of expertise. Wabilogic and Melitta® deliver unparalleled quality and innovation in every cup. Experience the difference that dedication to design and performance makes to your daily coffee.
• •Hello coffee lovers! ☕️ What's brewing in your Wabilogic kitchen today? Share your favorite Melitta® moment or recipe below for a chance to be featured! #Wabilogic #MelittaCoffee #HomeBrew
• •More than just coffee, it's an experience. From the first fresh aroma to the last satisfying sip, our Melitta® coffee makers by Wabilogic are designed to transform your daily grind into a moment of pure indulgence. What will you create today?