Brand Tone

Energetic & Performance-Oriented, Fun & Playful, Confident & Technical, Approachable & Community-Focused

Brand Values

• •Quality & Performance
• •Innovation
• •Style & Self-Expression
• •Customer Satisfaction
• •Sustainability
• •Made in Spain

Best Practices

• •Embrace Energetic Language: Use active verbs, positive affirmations, and a pace that reflects movement and enthusiasm. Words like "unlock," "unleash," "discover," "elevate," "power," "performance."
• •Inject Personality & Fun: Don't be afraid to use playful language, humor (where appropriate), and cultural references (like their "friki" line). Keep it light and engaging, even when talking tech.
• •Highlight Spanish Origin & Quality: Subtly weave in "Made in Spain" or "Engineered in Spain" to reinforce the quality and craftsmanship value.
• •Balance Tech with Benefit: Explain the technical features (SoftAir+, 360º knit) but always tie them back to tangible user benefits (dry feet, no blisters, ultimate comfort, better performance).
• •Stay Visual & Action-Oriented: Use vivid descriptions that evoke the feeling of wearing the socks during activity. Encourage action with clear calls to action ("Find yours," "Shop now," "Join the revolution"). Reflect the visual appeal of the colorful and unique designs.

Social Perception

Highly Positive, Reliable & Trustworthy, Fun & Stylish, Performance Enhancing, Growing International Awareness

Copy Examples

• •Headline: Stop Blisters. Start Performing. Wabiks: Engineered in Spain for Your Best Run Yet. Body: Tired of socks that quit before you do? Our SoftAir+ technology wicks sweat, a seamless design kills chafing, and targeted cushioning keeps you flying. Unleash your potential with Wabiks. #HappyFeet #PerformanceSocks
• •Headline: Geek Out & Work Out! Wabiks' Friki Collection Has Landed. Body: Who says sports socks have to be boring? Rep your favorite heroes and animes with designs as bold as your PBs. Made with the same pro-grade comfort and durability Wabiks is famous for. Train in character! #Wabiks #FrikiSocks #SportStyle
• •Headline: From Madrid, With ✨360º Comfort✨. Body: Experience the Wabiks difference. Our innovative 360º knitting means no uncomfortable seams, just pure, foot-hugging performance. Breathable, durable, and designed to make every step better. What are your feet waiting for? #MadeInSpain #SockTech #WabiksInnovation
• •Headline: "The Best Socks I've Ever Had!" - (Probably) You, Soon. Body: Don't just take our word for it. Thousands of athletes trust Wabiks for unmatched comfort and game-changing designs. Whether you're hitting the trails, the gym, or the Padel court, we’ve got the perfect pair to keep your feet happy and performing. Find yours. #CustomerLove #WabiksReviews #SportsEssentials
• •Headline: Unlock Your Potential. One Pair of Wabiks at a Time. Body: It’s not just a sock, it’s a commitment to better training. With superior materials, innovative design, and a fit that feels custom-made, Wabiks are built to support your every move. Elevate your game. #WabiksPerformance #TrainSmarter #SportSocks