Brand Tone

Professional and Expert, Reliable and Trustworthy, Helpful and Customer-Oriented, Direct and Informative

Brand Values

• •Quality
• •Safety and Compliance
• •Customer Satisfaction
• •Expertise and Experience
• •Reliability
• •Customization

Best Practices

• •Prioritize Clarity and Accuracy: Given the technical nature of the products (fire safety), all information must be precise, up-to-date, and easy to understand. Avoid ambiguity, especially concerning safety features and compliance.
• •Emphasize Expertise and Reliability: Consistently highlight the company's experience, the quality of materials, certifications, and the reliability of service. Use phrases like 'certified,' 'expert,' 'high-quality,' 'reliable partner.'
• •Maintain a Customer-Centric Approach: Frame benefits around the customer's needs (safety, peace of mind, custom solutions, aesthetic integration). Use 'you' and 'your' to directly address the customer. Offer clear calls to action for consultation or quotes.
• •Be Professional but Accessible: While maintaining a professional tone, ensure the language is not overly technical for private customers. Provide clear explanations for industry-specific terms when necessary. Customer testimonials can help bridge this gap.
• •Ensure Consistency Across All Channels: The professional, expert, and reliable tone should be evident on the website, social media posts, email communications, and any advertising materials. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

Positive, Specialized Expert, Reliable Partner, Good Value

Copy Examples

• •Secure Your Peace of Mind: Custom Fire Doors Engineered for Safety and Style. At WABEMA, we don't just sell fire doors; we deliver certified protection tailored to your exact needs. With 19 years of expertise, trust us to enhance your building's safety without compromising on design. Explore our range of EI30 and EI90 rated doors.
• •Your Project, Our Priority: Uncompromising Quality in Every Steel Door. From initial consultation to precision installation, WABEMA is your reliable partner for high-quality steel doors. We provide detailed drawings and expert advice, ensuring your door is a perfect fit, functionally and aesthetically. Get your custom quote today.
• •Don't Compromise on Safety: Invest in WABEMA Fire Protection. Wabema fire doors offer certified safety (EI30/EI90) and are manufactured in Austria. We provide solutions for private homes, hotels, and businesses, ensuring top-tier protection and peace of mind. Quality you can trust, service you can rely on.
• •Expert Advice, Custom Solutions: The WABEMA Difference. Navigating fire safety regulations can be complex. Our experienced team is here to guide you, offering personalized advice and custom-manufactured fire doors that meet all necessary standards. Quality, reliability, and customer satisfaction are our core commitments.
• •Experience Seamless Service and Superior Fire Door Technology. Choose WABEMA for a hassle-free experience, from on-site measurements to professional installation by skilled technicians. Our high-quality fire and steel doors are built to last, providing optimal safety and a premium finish.