Brand Tone

Romantic & Whimsical, Personal & Authentic, Inspirational & Empowering, Approachable & Friendly, Youthful & Trendy, Confident & Joyful

Brand Values

• •Handmade with Love & Craftsmanship
• •Individuality & Self-Expression
• •Affordability & Accessibility
• •Quality & Durability (for its category)
• •Community & Connection
• •Inspiration & Chasing Dreams
• •Joy & Positivity
• •Sustainability (mentioned, with nuance)

Best Practices

• •Embrace the "Modern Romantic" Voice: Consistently use language that is gentle, evocative, and slightly whimsical. Words like "magic," "dream," "love," "shine," "glow," and "heart" should be woven naturally into copy.
• •Keep the Founder's Story Alive: Regularly reference Whitney's journey, the personal meaning behind WAAWEES, and the "chase your dreams" ethos. This maintains authenticity and a personal connection.
• •Highlight "Handmade with Love": Remind customers of the personal touch and care that goes into each piece. This reinforces value beyond just the materials.
• •Engage Authentically & Positively: Respond to comments and messages with the same warmth and approachability seen in the brand's current communications. Use emojis like ✨, ☀️, ♥︎ where appropriate to maintain a friendly feel. Continue to be open to and acknowledge customer feedback.
• •Focus on the Feeling, Not Just the Feature: While mentioning practical aspects like "water-resistant" or "affordable" is important, always tie it back to how the jewelry makes the wearer *feel* – e.g., "confident," "beautiful," "ready to embrace her story." Connect pieces to moments and emotions.

Social Perception

Positive Customer Experiences, Founder-Driven Appeal, Trendy and Stylish, Good Quality for Plated Jewelry, Responsive to Feedback

Copy Examples

• •Drape yourself in everyday magic ✨ Our Aurelia Necklace, handmade with love and sunshine, is for the modern romantic who finds beauty in the delicate details. Water-resistant and designed to tell your unique story. Shop now and let your heart shine. #WAAWEES #HandmadeJewelry #ModernRomantic #EverydayMagic
• •From a little dream in a dorm room to your new favorite sparkle! ✨ Watch Whitney bring the 'Isabella Hoops' to life. Each piece is a reminder to chase your own WAAWEES (dreams!). What dream are you chasing today? Let us know below! 👇 #WAAWEESJewelry #FounderStory #HandmadeWithLove #DreamBig #SmallBusinessJourney
• •Meet Your New Everyday Staples ♥︎ The 'Golden Hour Glow' Collection has arrived. Inspired by SoCal sunsets and designed for your unique radiance. Water-resistant, affordable luxury, made to move with you. Discover pieces that feel like a dream.
• •A Little Sparkle Just For You, Romantic ✨ (Inside: Your WAAWEES Treat!) *Email Body Snippet:* Hey Beautiful, at WAAWEES, we believe every day deserves a touch of romance and magic. As a thank you for being part of our amazing community, here’s a special something to help you find your next favorite piece...
• •Modern romantic vibes ☀️ Layer your WAAWEES delicate gold necklaces for a touch of effortless charm. Perfect for sunny days, cozy evenings, and every moment in between. Handmade in Southern California. #WAAWEESStyle #JewelryLayering #ModernRomanticJewelry #HandmadeGoldJewelry #SoCalStyle