Brand Tone

Aspirational yet Accessible, Confident and Quality-Focused, Stylish and Sophisticated, Direct and Informative.

Brand Values

• •Quality
• •Affordability/Value
• •Style & Timelessness
• •Craftsmanship
• •Customer-Centricity

Best Practices

• •Prioritize 'Premium' and 'Quality' Language: Consistently use terms that evoke high standards, such as 'premium,' 'genuine leather,' 'handcrafted,' 'exquisite craftsmanship,' 'durable,' and 'finest materials.'
• •Balance Aspiration with Accessibility: While showcasing luxury and style, reinforce the message of 'accessible prices,' 'fair pricing,' and 'within reach' to appeal to their target demographic.
• •Focus on Timelessness and Style: Emphasize how the jackets are 'timeless,' 'classic,' 'versatile,' and help customers 'make a statement' or 'elevate their wardrobe.'
• •Be Direct and Descriptive in Product Copy: Clearly outline materials, features, and the fit/feel of the jackets, providing tangible reasons for the 'premium' claim.
• •Maintain a Confident, Positive, and Inviting Voice: Use language that is self-assured about the product's quality and value, while warmly inviting customers to experience the brand and share their feedback.

Social Perception

Positive (On-Site), Neutral to Cautious (Off-Site), Potential TikTok Confusion/Overlap, Emerging Brand.

Copy Examples

• •It’s not just a jacket; it’s an investment in your signature look.
• •We craft premium, handmade jackets with timeless style and fair pricing, because quality should be for everyone.
• •Experience affordable elegance with our meticulously crafted jackets, designed to elevate your everyday style.
• •Discover the perfect blend of timeless sophistication and rugged durability in every stitch.
• •Make a statement with our premium leather jackets, where classic charm meets contemporary flair.