Tono de Marca

Promotional and Value-Oriented, Customer-Centric, Accessible and Convenient, Informative and Reassuring.

Valores de Marca

• •Affordability/Value for Money
• •Customer Satisfaction
• •Convenience
• •Variety/Global Trends
• •Transparency

Mejores Prácticas

• •Address international shipping proactively and reassuringly in product descriptions or FAQs.
• •Regularly update copy to reflect new arrivals and trending items, reinforcing the idea that the store is a source for global trends and the latest products.
• •Ensure information regarding shipping, returns, and the nature of product sourcing is clear and accessible, aligning with the stated value of transparency.
• •Avoid over-promising if external factors (like international shipping) can cause delays.
• •Maintain a consistent promotional and value-oriented tone while ensuring transparency in all communications.

Percepción Social

A general e-commerce store, likely a dropshipping business that seeks to build trust through customer service and clear policies, emphasizing value and convenience.

Ejemplos de Copy

• •As Melhores Ofertas do Brasil Estão Aqui!
• •preço especial que cabe no seu bolso
• •comodidade de comprar com a apenas um clique
• •Compromisso com a satisfação do cliente e atendimento em tempo real.
• •Explore as últimas tendências globais e produtos sofisticados.