Brand Tone

Trendy, Fashion-forward, Engaging, and Youthful

Brand Values

• •Style/Fashion Consciousness
• •Customer Engagement
• •Accessibility/Celebration

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality traits (e.g., youthful, chic, confident, playful), preferred vocabulary, and "words to avoid." This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand their language, aspirations, and what resonates with them on different platforms. Tailor the tone slightly for each platform while keeping the core voice consistent. For Rounes, this means staying current with trends relevant to a fashion-conscious demographic.
• •Be Consistent Across All Channels: Whether it's a website banner, social media post, email, or product description, the tone should feel familiar and reinforce the brand's identity.
• •Use Storytelling: Connect with the audience on an emotional level by weaving narratives around products or the brand itself. For Rounes, this could be showing how their pieces fit into desirable lifestyles or empower self-expression.
• •Review and Refine: Regularly audit content to ensure it aligns with the defined brand tone. Solicit feedback and be prepared to evolve the tone as the brand grows, while staying true to its core values.

Social Perception

An emerging online fashion brand focused on trendy accessories and apparel.

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Unlock Your Shine ✨ Discover Rounes - Where Style Meets You. Shop New Arrivals & Get 10% Off Your First Order with CODE: WELCOME10!"
• •Instagram Caption for a New Dress: "Weekend vibes loading... ☀️ This dress was made for sunshine and good times. Tap to make it yours! #RounesStyle #NewCollection #OOTDInspo"
• •TikTok Video Concept Teaser: "POV: You just found the missing piece to your perfect look. 😉🤫 New collection dropping soon. Follow us so you don't miss out! #Rounes #FashionDrop #StyleSecrets #EdgyChic"
• •Facebook Post about Ring Stacks: "Stack 'em your way! 💍 Our new ring collection is all about expressing your unique style. Mix, match, and create a look that's all YOU. Shop Rounes rings now! [Link] #RounesJewelry #RingStack #Accessorize"
• •Email Subject Line for a Sale: "🔥 Don't Wait! Your Next Favorite Outfit is On Sale at Rounes! 🔥"