Brand Tone

warm, inviting, friendly, and aspirational

Brand Values

• •Quality
• •Creativity & Style
• •Customer Happiness
• •Affordability
• •Inspiration & Confidence
• •Sustainability (where possible)

Best Practices

• •Speak from the Heart: Use warm, genuine language that reflects a passion for home and creating beautiful spaces. Avoid overly corporate or impersonal jargon. Think "trusted friend" rather than "salesperson."
• •Focus on the Feeling: Highlight how products will make the customer *feel* (e.g., cozy, joyful, inspired, magical) rather than just listing features. Connect items to experiences and emotions.
• •Use Positive & Uplifting Language: Employ words that evoke happiness, comfort, beauty, and wonder. Maintain an optimistic and encouraging tone throughout all communications.
• •Be Inclusive & Welcoming: Address customers in a friendly and approachable manner. Phrases like "your new favourite place" or "join our growing family" foster a sense of community.
• •Maintain Authenticity: If claiming values like sustainability or curated care, ensure the copy subtly reflects these commitments without being preachy. Let the passion for quality and thoughtful selection shine through naturally.

Social Perception

caring, reliable, and inspiring provider of beautiful and affordable home décor

Copy Examples

• •Homepage Banner: "Welcome a little magic into your everyday. Discover Pretty Lantern – where beautiful homes begin with pieces that spark joy. ✨"
• •Product Description (for a set of fairy lights): "Drape your world in a soft, enchanting glow. Our delicate fairy lights are more than just decoration; they're tiny stars to brighten your coziest corners and celebrate life's loveliest moments. Create your haven."
• •Social Media Post (Pinterest/Instagram): "Dreaming of a space that truly feels like *you*? We believe the smallest touches make the biggest difference. Let Pretty Lantern help you tell your story, one beautiful piece at a time. #PrettyLantern #HomeDecor #InteriorInspiration #CreateYourStory #UKHomes"
• •Email Subject Line (for new arrivals): "Psst... Your home called, it's asking for these! New pretties have landed! 🏮"
• •About Us Snippet (for social media): "More than just a store, we're a small team with a big passion: helping you find those perfect pieces that turn a house into your happy place. Quality, style, and a sprinkle of wonder – that's the Pretty Lantern promise."