Brand Tone

Natural and Pure, Gentle and Caring, Holistic and Spiritual, Authentic and Respectful, Informative and Educational

Brand Values

• •Naturality: Using biological ingredients, plant extracts, essential oils, and vegetable butters, avoiding controversial substances.
• •Respect for Skin: Formulating products without parabens, silicones, sulfates, or endocrine disruptors.
• •Environmental Responsibility: Committing to recyclable packaging and limiting environmental impact. Their blog highlights their choice of glass containers.
• •Cruelty-Free: Not testing products on animals.
• •Authenticity: A desire to offer genuine, respectful, and kind products.
• •Well-being: Aiming to provide a holistic approach to beauty, connecting self-care with nature.
• •Tradition and Innovation: Drawing inspiration from ancestral beauty rituals while formulating effective modern skincare.

Best Practices

• •Emphasize Natural Origins and Purity: Consistently highlight the use of natural, organic, and plant-based ingredients. Use words like "pure," "botanical," "earth-derived," "essential oils."
• •Maintain a Gentle and Nurturing Voice: Use soft, reassuring language. Words like "gentle," "nourishing," "soothing," "caring," "kind" resonate with the brand's ethos of being respectful to the skin.
• •Incorporate Elements of Ritual and Well-being: Frame product use not just as a routine, but as a mindful practice or a moment of self-care and connection with nature. Hint at the holistic benefits.
• •Be Transparent and Authentic: Clearly communicate what is in the products and what is not (e.g., "free from parabens, silicones"). Share the "why" behind the brand, as seen in their "Mon histoire" page.
• •Evoke Sensory Experiences: Describe the textures, scents, and the feeling products leave on the skin to immerse the customer in the Lunaflore experience. Connect these to the natural world (e.g., "dewy," "like a walk in a blooming garden").

Social Perception

Customers likely perceive Lunaflore as a niche brand focused on natural, handmade, or artisanal-style cosmetics. There's an appreciation for the natural and "clean beauty" aspects. The spiritual or energetic cleansing elements of some products may appeal to a specific segment of consumers interested in holistic wellness. The French origin could add to the perception of quality and sophistication in the cosmetics sphere.

Copy Examples

• •Rediscover your skin's natural glow with Lunaflore. Our 'Éclat Lunaire' serum, crafted with the purest botanical extracts and the gentle energy of the moon, nourishes deeply for a complexion that radiates true well-being. Embrace the beauty of nature. #Lunaflore #NaturalSkincare #HolisticBeauty #PureRadiance
• •Lunaflore: Where Nature's essence meets your skin's harmony. Discover artisanal cosmetics, kind to you and the Earth.
• •Cleanse your space and spirit. ✨ Our Eau Énergisante Lunaflore, inspired by ancient rituals, blends floral waters and pure essences to purify and uplift. How do you create your sanctuary? #Lunaflore #EnergyCleansing #SpiritualSkincare #NaturalVibes #AquaFloridaInspired
• •Dear Lunaflore Soul, we're thrilled to unveil our latest creation, born from a deep respect for nature's wisdom. [Product Name] is a gentle invitation to [benefit, e.g., 'soothe your senses and deeply hydrate your skin']. Crafted with [key ingredients] and, as always, free from anything harsh. Experience the Lunaflore difference.
• •Cocoon your skin in Lunaflore's 'Beurre Céleste' body butter. A rich, melting blend of organic shea butter and calming chamomile, this gentle caress leaves your skin feeling profoundly nourished, soft, and cherished. More than skincare, it's a ritual of self-love, inspired by the serene dance of 'Luna' and 'Flore'.