Brand Tone

Practical and Direct, Helpful and Customer-Oriented, Trustworthy and Quality-Focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Practicality and Functionality
• •Transparency (Product & Service)
• •Sustainability/Eco-Friendliness (Aspired/Mentioned)

Best Practices

• •Maintain a Helpful and Accessible Voice: Ensure website copy, FAQs, and customer service interactions are easy to understand, approachable, and clearly address potential customer questions or concerns.
• •Be Direct and Transparent: Clearly state offers, shipping times, product materials (including any disclaimers like the initial PVC smell or material tolerance).
• •Incorporate Customer Focus: Regularly highlight customer satisfaction, use testimonials authentically, and frame product benefits from the customer's perspective.
• •Highlight product utility and protection for surfaces
• •Emphasize free shipping and fast delivery options

Social Perception

Positive regarding Product Quality, Appreciation for Service, Trustworthy

Copy Examples

• •Free shipping throughout Germany!
• •Order by 2:00 PM and shipping will be on the same day (weekdays)!
• •Welcome discount code for 10% off the first order.
• •Eleganter Tischschutz – Unsichtbar, aber STARK! (Elegant table protection - Invisible, but STRONG!)
• •Sustainability and your satisfaction are our top priorities!