Brand Tone

Authoritative, rugged, authentic, expert

Brand Values

• •Expertise
• •Authenticity
• •Effectiveness
• •Reliability
• •Real-world experience

Best Practices

• •Maintain a rugged and authentic tone, reflecting the expertise of Cal Taylor.
• •Focus on the effectiveness and reliability of the predator calling sounds.
• •Use language that resonates with experienced hunters and trappers.
• •Highlight the connection to real-world predator control and hunting practices.
• •Showcase expertise and authority in the field of coyote hunting.

Social Perception

Respected authority in coyote hunting and predator control; trusted source for effective predator calling sounds; associated with expertise and real-world experience.

Copy Examples

• •"Cal Taylor's Coyote Calls: Proven to bring 'em in, every time."
• •"From the field to your call, experience the difference with Cal Taylor's custom predator sounds."
• •"Don't leave home without the best. Cal Taylor's Coyote Calls are the choice of professional predator hunters."
• •"Harness the experience of a master coyote hunter. Get your Cal Taylor Coyote Calls today!"
• •"'The only call I trust when I'm after coyotes.' - [Testimonial from a satisfied hunter]"