Brand Tone

Inspirational, Community-Focused, Adventurous, Free-Spirited, Friendly and Approachable.

Brand Values

• •Empowerment
• •Community
• •Freedom & Adventure
• •Inspiration
• •Sustainability & Conservation
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (inspirational, community-focused, adventurous, friendly), key messaging themes, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Focus on "You" and "We": Address the audience directly ("You can...") and use inclusive language ("We're a community...") to foster connection and support.
• •Emphasize Benefits and Feelings: Instead of just listing features, highlight how products or the lifestyle will make the audience feel (e.g., "experience true freedom," "feel empowered," "connect with nature").
• •Use Storytelling: Share authentic stories from the van life community (with permission) or paint vivid pictures of the experiences the lifestyle offers. This makes the brand more relatable and the message more engaging.
• •Maintain Authenticity and Transparency: Be genuine in your communications. If addressing challenges of van life, do so honestly while still aligning with the overall positive and empowering message. Clearly state values like supporting conservation.

Social Perception

As a Resource Hub, As a Lifestyle Brand, Associated with the Broader Van Life Movement, Trust and Legitimacy

Copy Examples

• •Instagram Post (Image: Stunning van parked by a mountain lake at sunrise): Chase more than just horizons. Chase the feeling of freedom, the whisper of the wild, and the connection that only life on the road can bring. What's your dream van life sunrise? Share below! 👇 #VanlifeUS #AdventureAwaits #HomeIsWhereYouParkIt
• •Facebook Ad (Promoting a new guide): Ready to make your van life dreams a reality but don't know where to start? Our new 'Essential Van Conversion Checklist' is here to guide you every step of the way! Join the thousands empowering their journey with Vanlife.us. Download your free checklist today and hit the road with confidence! 🚐💨 [Link] #VanlifeCommunity #VanConversion #TravelResources
• •TikTok Video Caption (Fast-paced montage of van life moments): Eat. Sleep. Explore. Repeat. 🤘 That's the Vanlife.us way! Tag a friend who needs this kind of freedom! #Vanlife #TravelTikTok #NomadLife #AdventureVibes
• •Email Newsletter Snippet (Subject: Your Adventure Starts Now + A Gift!): Hey [Name], at Vanlife.us, we believe everyone deserves a life packed with adventure and discovery. That's why we're passionate about providing the resources and inspiration to get you there. As a thank you for being part of our incredible community, here's a sneak peek at our latest blog on 'Top 5 Hidden Gems for Van Lifers'. Plus, don't forget, every purchase gives you a chance to win our epic VW Bus + $20k! [Link to blog] [Link to shop]
• •Product Description (For a branded hoodie): More than just a hoodie, it's a badge of honor for the explorers, the dreamers, the road warriors. Crafted for comfort on chilly mountain mornings and cozy campfire nights. Wear your Vanlife.us spirit proudly. A portion of this purchase supports Conservation Northwest, protecting the wild places we love. #VanlifeGear #SustainableAdventure #WearYourJourney