Brand Tone

Promotional, Direct, Value-Oriented, Informative, Cautionary

Brand Values

• •Value for Money
• •Variety and Convenience
• •Security
• •Customer Service

Best Practices

• •Prioritize clear and concise language, avoiding jargon.
• •Emphasize promotional offers and discounts prominently.
• •Highlight the value proposition, such as free shipping and installment options.
• •Maintain a customer-centric approach by addressing security concerns and providing support information.
• •Reinforce trust by reiterating the importance of purchasing from the official website.

Social Perception

A trustworthy, value-driven online store that cares about customers and provides various affordable and secure options.

Copy Examples

• •Aproveite! Frete grátis acima de R$100! (Enjoy! Free shipping over R$100!)
• •67% OFF! Não perca essa oportunidade! (67% OFF! Don't miss this opportunity!)
• •Compre agora e parcele em até 12x! (Buy now and pay in up to 12 installments!)
• •Compra Segura e Rastreamento do Pedido garantidos! (Secure Purchase and Order Tracking guaranteed!)
• •Atenção: Compre somente no site oficial para evitar golpes! (Attention: Buy only from the official site to avoid scams!)