Brand Tone

Caring, Problem/Solution-Oriented, Encouraging, Clear

Brand Values

• •Well-being
• •Relief
• •Confidence
• •Practical Solutions
• •Gentle Correction/Support

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Caring, Problem/Solution-Oriented, Encouraging, Clear) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "You" (The Customer): Address the customer directly, focusing on their needs, feelings, and the benefits they will experience. Instead of "Our product has great features," try "You'll love how this feature helps you..."
• •Emphasize Benefits Over Features: While features are important, always connect them back to how they solve a customer's problem or improve their life. For example, instead of "Variable intensity settings," say "Customize your massage from a gentle touch to a deep knead, finding the perfect relief for *your* neck."
• •Use Empathetic Language: Acknowledge the customer's struggles (e.g., "We understand how frustrating persistent neck pain can be...") before introducing the solution.
• •Maintain Clarity and Simplicity: Avoid jargon or overly technical terms. Ensure the message is easy to understand, reflecting a direct and helpful approach. Ensure consistency across all platforms, from website copy to social media captions and customer service interactions.

Social Perception

Potential customers are looking for products that deliver on their promises of pain relief and posture improvement, are simple and convenient solutions, comfortable to wear and use and offer Value for Money.

Copy Examples

• •Headline (Neck Massager): Tired of nagging neck pain? Discover soothing relief and reclaim your comfort with the Evolv Neck Massager.
• •Social Media Post (Posture Corrector): Stand taller, feel more confident, and say goodbye to slouching. Our Smart Posture Corrector gently guides you to better posture, effortlessly. #EvolvYourPosture #HealthyHabits
• •Product Description Snippet (Neck Massager): Imagine melting away daily stress and tension. The Evolv Neck Massager is designed to target those aching muscles, bringing you the relaxation you deserve. It’s your personal oasis of relief.
• •Email Subject Line (General): Unlock a More Comfortable You with Evolv Solutions
• •Call to Action (Posture Corrector): Ready to transform your posture and boost your well-being? Try the Evolv Smart Posture Corrector today and feel the difference!