Brand Tone

Direct, Action-Oriented, Ambitious, Supportive (implied)

Brand Values

• •Discipline
• •Resilience
• •Ambition
• •Self-Improvement/Personal Growth
• •Excellence & Performance
• •Action & Commitment

Best Practices

• •Maintain a direct and action-oriented tone, urging users to take concrete steps towards their goals.
• •Emphasize ambition and performance, focusing on excellence in physical and mental performance.
• •Reinforce core values such as discipline, resilience, ambition, and self-improvement in all content.
• •Adapt language to the platform while maintaining consistency in values and the empowering message (e.g., use colloquialisms on TikTok, descriptive language on the website).
• •Use phrases that resonate with the target audience, such as "Sois la meilleure version de toi-même" and "Vise l'excellence."

Social Perception

Positive (among users), focused on self-improvement and ambition, with a perception of providing practical tools and motivation.

Copy Examples

• •Signe pour tes objectifs (Sign for your goals)
• •Défi - L'ESSOR 3: Transforme tes habitudes en 21 jours (Challenge - L'ESSOR 3: Transform your habits in 21 days)
• •Sois la meilleure version de toi-même (Be the best version of yourself)
• •L'ESPRIT NEMEOS: Discipline, Résilience, Ambition (The NEMEOS SPIRIT: Discipline, Resilience, Ambition)
• •Rejoins une communauté soudée et déterminée (Join a close-knit and determined community)