Brand Tone

Practical, Straightforward, Welcoming, and Potentially Humorous (especially on TikTok)

Brand Values

• •Quality
• •Comfort
• •Practicality
• •Convenience
• •Engagement

Best Practices

• •Emphasize the practicality and convenience of non-iron, easy-care clothing.
• •Incorporate humor and relatable situations in social media content, especially on TikTok.
• •Highlight the use of high-quality cotton to reinforce the brand's commitment to quality.
• •Maintain a welcoming and straightforward tone in website copy and customer interactions.
• •Actively engage with customer feedback and reviews, addressing concerns and showcasing positive experiences.

Social Perception

A brand that offers quality, comfortable, and practical clothing solutions, with a relatable and engaging online presence, particularly on TikTok.

Copy Examples

• •"Enjoy stylish and comfortable 100% cotton t-shirts that are non-iron and easy to care for – perfect for your daily, active life."
• •"We use only high-quality cotton to ensure maximum comfort and durability."
• •"Check out our funny customer interaction on TikTok! #Pickshop #TikTokShop"
• •"Our t-shirts are designed for your convenience – no ironing needed!"
• •"Welcome to Pickshop! Browse our collection of stylish and easy-care cotton t-shirts."