Brand Tone

Empathetic & Supportive, Innovative & Tech-Forward, Reassuring & Reliable, User-Friendly & Accessible, Lifestyle-Oriented

Brand Values

• •Health Empowerment: Enabling individuals to take control of their health through better data and insights.
• •Accessibility & Affordability: Aims to make CGM technology available to more people.
• •Innovation & Technology: Leveraging technology to simplify and improve health monitoring.
• •User-Centricity: Designing products with the user's comfort and convenience in mind.
• •Reliability & Trust: Providing accurate and dependable health information.

Best Practices

• •Prioritize "Easy" and "Simple": Consistently use language that highlights the user-friendliness of the device – "effortless," "simple application," "hassle-free," "convenient."
• •Lead with Benefits, Support with Features: Start with how Ottai CGM improves the user's life (e.g., "more freedom," "better insights," "less pain") and then explain the features that deliver those benefits (e.g., "14-day sensor," "real-time data," "no fingerpricks").
• •Use Empathetic Language: Phrases like "We understand..." or acknowledging common pain points can build rapport.
• •Maintain a Tone of Reassurance and Reliability: Consistently mention aspects like "clinically certified," "accurate," and "reliable" to build trust, especially important for a health-related product.
• •Focus on Lifestyle Integration: Highlight how the Ottai CGM seamlessly integrates into daily life, emphasizing convenience and minimal disruption.

Social Perception

Generally positive, with users appreciating its convenience and affordability. However, some users express concerns about accuracy and app functionality. Addressing these concerns is vital to improve overall perception.

Copy Examples

• •Your health, simplified.
• •With the Ottai CGM, you get 14 days of continuous glucose monitoring with a tiny, discreet sensor.
• •Our AI-powered app doesn't just show you numbers; it helps you see patterns.
• •The Ottai CGM is a clinically certified device, designed for accuracy and ease of use.
• •Weighing only 1.6g, the Ottai CGM sensor is so small and comfortable, you'll barely notice it's there.