Brand Tone

Personal, Elegant, Artisanal, Passionate, and Approachable

Brand Values

• •Craftsmanship & Quality
• •Customer Care & Satisfaction
• •Individuality & Personal Expression
• •Accessible Luxury
• •Transparency

Best Practices

• •Showcase the craftsmanship and attention to detail in your jewelry.
• •Highlight the use of high-quality, hypoallergenic, and anti-tarnish materials.
• •Maintain a personal and approachable tone, emphasizing the 'handmade with love' aspect.
• •Balance elegance and sophistication with affordability to reinforce the 'affordable luxury' positioning.
• •Incorporate behind-the-scenes content to enhance transparency and build trust.

Social Perception

A small, trustworthy business that offers caring and passionate creations.

Copy Examples

• •Each piece is handcrafted with artistry & love in our cozy home studio.
• •Discover our stunning collection of Evil Eye jewellery, designed for lasting shine and elegance.
• •Express your individuality with our personalized jewellery, each piece telling a unique story.
• •Experience affordable luxury with our high-quality, anti-tarnish, and hypoallergenic jewellery.
• •Crafted with love ❤️ Shipped with care 🌎. We're always here to make sure you're happy.