Brand Tone

A blend of sensual & alluring (for fragrances), modern & results-oriented (for skincare), slightly aspirational & empowering, direct & benefit-driven.

Brand Values

• •Quality & Efficacy
• •Customer Confidence
• •Sensory Experience & Allure
• •Innovation & Modernity
• •Self-Enhancement

Best Practices

• •Focus on Benefits & Transformation: Emphasize what the product does for the customer – how it makes them feel, what problems it solves, or how it helps them achieve a desired state (e.g., "uncover the best version of yourself," "boosts collagen and elastin").
• •Use Sensory Language (Especially for Fragrances): Incorporate words that evoke smell, touch, and emotion to draw the customer into the experience (e.g., "rich woody base," "smooth, warm," "irresistible charm").
• •Maintain Confidence with Guarantees: Consistently mention risk-free trials and satisfaction guarantees to reinforce trust and the brand's belief in its product quality.
• •Balance Aspiration with Tangibility: While aiming for a slightly aspirational tone, ground claims with concrete benefits and evidence (e.g., customer reviews, clinical data).
• •Avoid overly technical jargon unless explaining specific product science (like the Auralite wand), and even then, translate it into benefits.

Social Perception

An emerging brand with positive customer feedback on fragrance longevity and skincare wand results. Potential for confusion with other brands using similar names, requires clear differentiation.

Copy Examples

• •"Risk-free for 30 days."
• •"#OrvanoGlow #SkincareRevolution"
• •"Perfect for Him, Perfect for Her."
• •"Whether it's the captivating trail of our signature oud fragrances or the rejuvenating touch of the Auralite™ skincare wand, discover a new level of confidence."
• •"Shop Orvano oud fragrances."