Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Craftsman & Authentic, Innovative & Creative, Inclusive & Supportive, Community-Focused

Brand Values

• •Passion for Music
• •Craftsmanship & Quality
• •Customer Satisfaction & Service
• •Innovation & Aesthetics
• •Authenticity & Small Business Pride
• •Inclusivity & Social Consciousness

Best Practices

• •Lead with Passion: Always let the genuine love for music and vinyl shine through in your copy. Use enthusiastic and evocative language that resonates with fellow collectors.
• •Emphasize "Handcrafted" and "Quality": Continuously highlight that products are made by hand by a dedicated individual. This builds trust and justifies the premium nature of the items.
• •Maintain a Friendly and Approachable Voice: Use conversational language. Address the audience directly (e.g., "your collection," "you'll find"). Share the founder's story and the small business aspect to foster connection.
• •Showcase Innovation and Visual Appeal: Focus on how Vylümi transforms record collections into "visual art." Use descriptive words that paint a picture of the illuminated records and the ambiance they create.
• •Be Inclusive and Community-Oriented: Continue to use inclusive language and engage with the vinyl community through relevant hashtags and user-generated content. Reinforce the "we support humanity" message where appropriate.

Social Perception

Highly Positive Customer Perception, Valued for Innovation, Appreciation for the Founder, Trusted for Quality and Safety, Community-Oriented, Aesthetic Enhancer

Copy Examples

• •Headline: Your Collection Deserves the Spotlight. Vylümi: See Your Music. Body: Stop hiding those vibrant pressings. Our handcrafted displays turn your favorite vinyl into illuminated art, safely and beautifully. Let your records shine. (Tone: Passionate, Benefit-driven)
• •Headline: Handcrafted with Passion, For Your Passion. Body: Each Vylümi display is built by hand by a fellow music lover who believes your records are more than just music—they're art. Experience the glow-up your collection has been waiting for. (Tone: Authentic, Craftsman)
• •Headline: Don't Just Play Your Records. Display Them. Body: Introducing Vylümi's interactive displays. With customizable light modes and music reactivity, it's a whole new way to experience the albums you love. Ready to transform your listening room? (Tone: Innovative, Engaging)
• •Headline: From Our Workshop to Your Wall: The Art of Vinyl. Body: At Vylümi, we're dedicated to quality and the love of vinyl. Our unique, safe displays bring out the hidden beauty in every colored record. Join the Vylümi family and let your collection shine. (Tone: Friendly, Community-focused)
• •Headline: More Than a Display. It's a Vylümi. Body: Protect your prized vinyl while showcasing its unique color and design. With easy setup, stunning visuals, and a touch of handcrafted care, Vylümi is the ultimate accessory for the serious collector. (Tone: Confident, Quality-focused)