Tono de Marca

Elegant, Sophisticated, Aspirational, Style-Conscious, Quality-Focused, Accessible, Inviting, Confident, Assertive

Valores de Marca

• •Italian Craftsmanship & Style
• •Quality
• •Timeless Elegance
• •Contemporary Style
• •Customer Focus
• •Personal Expression

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "Elegant," "Aspirational," "Confident," "Warm"), preferred vocabulary (e.g., "curated," "meticulously," "timeless," "elevate"), and phrases to avoid. Share this with anyone creating content.
• •Prioritize "Elegant" and "Quality" in Language: Consistently use adjectives and descriptive language that evoke sophistication, high-quality craftsmanship, and a sense of refined Italian style (e.g., "luxurious," "premium," "finely crafted," "chic," "sophisticated").
• •Emphasize Benefits Beyond Features: Instead of just saying "100% Silk," explain the benefit: "Indulge in the luxurious feel and timeless drape of 100% pure silk, designed for effortless elegance."
• •Maintain a Consistent Narrative of Italian Heritage: Subtly weave in references to Milan, Italian craftsmanship, or the essence of Italian style to reinforce brand origins and values, as seen on their "About Us" and product pages.
• •Review and Refine Regularly: Periodically audit all customer-facing copy (website, emails, any social media, product descriptions) to ensure it aligns with the defined brand tone and values. Correct any deviations to maintain a cohesive brand identity.

Percepción Social

Stylish, Italian-inspired fashion at seemingly accessible price points. Provider of elegant, chic, and versatile fashion.

Ejemplos de Copy

• •Headline: Rosati Milano: Embrace Italian Elegance. Every Day. Body: Discover our new collection, crafted with the finest materials and an eye for timeless style. Elevate your wardrobe with pieces that speak to your unique sophistication. Shop now for complimentary shipping.
• •Product (e.g., a coat): The Art of Refinement: Our [Product Name] Coat. Body: Meticulously tailored and designed in the spirit of Milanese fashion, this coat isn't just an outer layer—it's a statement. Experience enduring quality and contemporary chic.
• •Social Media Post: Captured in Como: Rosati Milano style that travels with you. Body: True elegance knows no bounds. Our latest arrivals are designed for the modern individual who seeks both luxury and versatility. Discover your next favorite piece. #RosatiMilano #ItalianStyle #TimelessFashion #LuxuryTravel
• •Email Subject: An Invitation to Elegance: Your Exclusive Look at Rosati Milano. Body: Dear [Customer Name], At Rosati Milano, we believe fashion is an expression of your innermost self. Explore our curated selections and find the premium quality and sophisticated designs that define true Italian style.
• •Website Banner: Beyond Trends, Beyond Compare. Rosati Milano. Body: Indulge in fashion that is both beautiful and enduring. Our commitment to premium materials and Milanese craftsmanship ensures every piece is an investment in your personal style.