Tono de Marca

Empowering, Edgy, Authentic

Valores de Marca

• •Self-Expression & Individuality
• •Authenticity & Transparency
• •Community
• •Artistic Inspiration
• •Support for Small, Woman-Owned Business
• •Quality & Craftsmanship
• •Sustainability

Mejores Prácticas

• •Embrace the "Wear Your Story" Philosophy: Every piece of copy, from product descriptions to social media captions, should reinforce the idea of clothing as a form of self-expression and storytelling. Use language that encourages individuality and boldness.
• •Speak the Language of Your Niche (Authentically): Understand and use terminology and references that resonate with the goth and alternative subcultures, but avoid forcing it or sounding inauthentic. The language should feel natural to the community VXM serves.
• •Be Confident and Unapologetic: The tone should reflect the edgy nature of the brand. Avoid wishy-washy language. Be direct, make statements, and own the brand's unique position.
• •Foster Community and Inclusivity (within the alternative space): Use inclusive language that welcomes people into the VXM "tribe." Encourage user-generated content and interaction, making customers feel like part of something bigger. Highlight shared values and aesthetics.
• •Maintain Transparency and Relatability: While edgy, the brand also values authenticity and community. Occasional behind-the-scenes content or messages from the founder can reinforce this. Copy should be honest, and if highlighting aspects like being woman-owned or efforts towards sustainability, do so clearly.

Percepción Social

VXM Clothing is perceived as a go-to brand for individuals within the goth, alternative, and dark aesthetic communities, is positively viewed within its community, is recognized as a supportive, small, woman-owned business, and generally trustworthy.

Ejemplos de Copy

• •Headline: Don't Just Exist. **Proclaim.** Body: Your style is your voice. Let it scream. VXM Clothing: Wear Your Story, unapologetically. Shop the new collection.
• •Headline: For the Souls Who Speak Fluent Darkness. Body: Mainstream? Never heard of it. Our latest arrivals are crafted for the authentically alternative. Find your next statement piece at VXM.
• •Headline: More Than Fabric. It's Your Armor. Body: Each VXM piece is designed to empower your truest self. Quality that lasts, styles that tell your story. What will yours say today?
• •Headline: Welcome to the VXM Coven. Body: This isn't just clothing; it's a community. Share your look #VXMstory and connect with a tribe that gets it. We see you. We are you.
• •Headline: She Owns the Night. And Her Wardrobe. Body: From our woman-led small business to your unique expression. VXM delivers goth and alt style, designed with passion and an edge. Shop now.