Brand Tone

Playful & Whimsical, Affectionate & Heartfelt, Creative & Unique

Brand Values

• •Celebrating the Pet-Owner Bond
• •Joy and Happiness
• •Personalization & Uniqueness
• •Quality

Best Practices

• •Know Your Audience, Love Their Pets: Always write from the perspective of someone who deeply understands and adores pets. Use language that resonates with pet owners' emotions and experiences.
• •Embrace Playfulness: Don't be afraid to use puns (judiciously!), humor, and whimsical descriptions that match the fun nature of the product. Keep it light and engaging.
• •Highlight the "Aww" Factor: Focus on the joy, love, and unique personality of each pet. Emphasize the emotional connection and the special bond the portraits represent.
• •Be Clear and Enthusiastic About the Product: Clearly explain the customization process and the variety of products, while infusing excitement about turning pets into art.
• •Create a Style Guide: Develop a simple style guide that outlines key brand voice characteristics, preferred terminology (e.g., "furball," "companion," "paw-some"), and a "do-not-use" list to ensure consistency across all communications.

Social Perception

Appreciation for Personalization, Desire for Quality & Artistry, Sentimental Value, Potential Skepticism, Brand Confusion due to name collision

Copy Examples

• •Headline: Your Pet: Now an Icon. Body: Turn your furry, scaly, or feathery friend into the legend they truly are. Choose a style, upload their pic, and let us create a masterpiece that’ll make everyone say, "Paw-some!"
• •Headline: More Than a Pet, They're Royalty. (And We've Got the Portrait to Prove It!) Body: Does your dog rule the house? Is your cat the queen of her castle? Immortalize their majestic charm with a custom portrait that captures their unique personality and your loving bond.
• •Headline: Unleash the Art. Cherish the Snuggles. Body: From heroic astronauts to distinguished admirals, your pet’s inner star is waiting to shine. Get a custom PawPico portrait and bring more joy (and amazing art) into your home.
• •Headline: The Ultimate Gift for the Pet Who Has Everything (Including Your Heart). Body: Looking for a gift that’s as unique and full of personality as they are? A custom PawPico portrait is a heartfelt, laugh-out-loud way to celebrate your favorite furball.
• •Headline: Warning: May Cause Uncontrollable Smiles and "Awws." Body: Our custom pet portraits are designed to capture the adorable, quirky, and utterly lovable spirit of your companion. Get ready for a daily dose of delight!