Brand Tone

Sincere and Passionate, Educational and Informative, Encouraging and Empowering, Approachable and Friendly, Calm and Trustworthy

Brand Values

• •Ethical Sourcing & Practices: Commitment to low-impact production and minimal packaging.
• •Sustainability
• •Accessibility
• •Quality
• •Transparency

Best Practices

• •Assume customers are learning and offer guidance.
• •Maintain Authenticity and Transparency: Be honest about your products, sourcing (as they state in "Earth-Friendly Practices"
• •Avoid "greenwashing" or making claims you can't substantiate.
• •Focus on highlighting the benefits and impact of small, conscious choices.
• •Ensure all copy aligns with the brand's ethical sourcing and sustainable practices.

Social Perception

Dedicated, trustworthy, and accessible partner for individuals looking to live more sustainably.

Copy Examples

• •Making eco-friendly living simple, accessible, and affordable for everyone.
• •Small, conscious choices can lead to a big impact.
• •Products made from renewable, recyclable, and non-toxic materials.
• •Focuses on low-impact production, minimal packaging, and ethical sourcing.
• •Whether you're taking your first step... or already embracing a green lifestyle, we're here to provide products that align with your values