Brand Tone

Supportive & Empathetic, Innovative & Tech-Savvy, Reassuring & Reliable, Accessible & User-Friendly

Brand Values

• •Health & Wellbeing
• •Innovation & Technology
• •Accessibility & Affordability
• •User-Centricity & Convenience
• •Reliability & Accuracy

Best Practices

• •Prioritize Empathy and Understanding: Always address the user's needs and challenges with diabetes first. Use language that shows you understand their journey and are there to support them (e.g., "We understand living with diabetes requires constant attention," "Simplify your daily management").
• •Highlight Innovation with Clarity: When discussing technology (like AI or the sensor design), explain the *benefits* to the user in simple terms, rather than just listing features. Focus on how it makes their life easier or better (e.g., "AI-powered insights mean personalized understanding," "Our tiny sensor means you'll barely notice it's there").
• •Build Trust Through Transparency (Where Possible): While highlighting clinical certification and accuracy, be mindful of existing user feedback. Focus on continuous improvement and support. If addressing technical aspects, ensure claims are backed by clear, understandable data or explanations.
• •Maintain a Reassuring and Positive Voice: Managing a chronic condition can be stressful. Copy should aim to be encouraging and instill confidence. Avoid overly technical jargon unless clearly explained. Focus on empowerment and the possibility of a less burdensome life with the condition (e.g., "Live more freely," "Take control with confidence").
• •Ensure Accessibility in Language: Just as the product aims to be accessible, the language used should also be clear, straightforward, and easy for everyone to understand, regardless of their technical or medical knowledge. Avoid overly complex sentence structures or niche terminology without explanation. Use calls to action that are simple and direct.

Social Perception

Seen by many as a more affordable and convenient alternative to established CGM brands. Appreciated for its modern design, ease of application, and features like being waterproof and long-lasting. The prospect of AI-driven insights is also a positive. Concerns and skepticism exist regarding the accuracy of readings, consistency, app usability, and customer support effectiveness. The brand is still building trust compared to more established competitors and is an emerging brand in some markets.

Copy Examples

• •Headline: Take Control, Effortlessly: Discover 14 Days of Seamless Glucose Monitoring with Ottai CGM. Body: Living with diabetes comes with its daily checks. Ottai CGM is designed to simplify your routine. Our lightweight, waterproof sensor provides real-time glucose readings without painful fingerpricks, so you can live more freely. Embrace the clarity and convenience.
• •Headline: Smart Health, Simpler Life. Ottai CGM: AI-Powered Insights for Your Wellbeing. Body: Imagine your glucose monitor working smarter for you. Ottai CGM, with its AI-empowered app, helps you understand your body's patterns like never before. Easy to apply, comfortable to wear, and providing continuous data—it’s time for a more intuitive approach to your health.
• •Headline: Affordable CGM Technology is Here. Don’t Let Cost Keep You From Clarity. Body: We believe everyone deserves access to the best health technology. Ottai CGM offers a clinically certified, reliable glucose monitoring experience at a more accessible price point. Manage your diabetes with confidence, without the financial burden.
• •Headline: From Dawn to Dusk, Through Every Moment: Ottai CGM is Your Discreet Health Partner. Body: Exercise, shower, sleep—live your life uninterrupted. The small, assembly-free Ottai CGM sensor stays with you, providing accurate glucose data for 14 days. It’s time for a monitoring system that fits your lifestyle, not the other way around.
• •Headline: Questions About Your Glucose Journey? Ottai CGM Offers Answers, Continuously. Body: Understanding your glucose trends is key to better management. Our easy-to-use app visualizes your data, helping you and your healthcare provider make informed decisions. Join the growing community finding a simpler path with Ottai CGM.