Brand Tone

Inviting, cozy, friendly, relatable, playful, and emphasizing the emotional connection between pets and their owners.

Brand Values

• •Love for Pets
• •Quality
• •Customer Satisfaction
• •Community
• •Creativity & Personalization

Best Practices

• •Use inviting and cozy language to resonate with pet owners.
• •Emphasize the emotional connection and unbreakable bond between pets and their owners.
• •Incorporate elements of playfulness and whimsy in product descriptions and brand messaging.
• •Highlight the personalization and customization options available to customers.
• •Showcase the brand's commitment to quality, customer satisfaction, and building a community of pet lovers.

Social Perception

Positive, associated with love, care, devotion, and the joy of pet ownership. The brand is perceived as a destination for devoted pet owners, especially women, seeking to celebrate their bond with their animals through personalized and high-quality products.

Copy Examples

• •"Shop our collection of unique apparel and custom treasures."
• •"Made with durable materials to protect your phone and your precious memories."
• •"Celebrate the joy pets bring to your life with our personalized products."
• •"Join our community of pet lovers and share your furry friend's adorable moments."
• •"Express your unique bond with your pet through our customizable blankets, bags, and more!"