Brand Tone

Friendly and Approachable, Proudly Australian and Family-Run, Customer-Focused and Service-Oriented, Creative and Personal, Enthusiastic and Positive

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Personalization and Uniqueness
• •Australian Made
• •Dedication and Reliability

Best Practices

• •Always Emphasize "Personalised" and "Custom": These are core to the brand's offering. Use synonyms like "unique," "one-of-a-kind," "made for you."
• •Highlight "Australian Made" and "Family-Run": This builds trust and a sense of local connection. Phrases like "Proudly Aussie," "Crafted in Adelaide," "Our family team" reinforce this.
• •Maintain a Friendly and Helpful Voice: Use contractions (e.g., "we're," "it's"), address customers directly (e.g., "you," "your"), and offer assistance proactively. Avoid overly formal or jargon-filled language.
• •Showcase Quality and Customer Satisfaction: Weave in mentions of "high-quality materials," "durable signs," and the positive experiences of other customers (e.g., "loved by our customers," "see what others are saying").
• •Be Enthusiastic and Positive, Especially on Visual Platforms: Use emojis appropriately on social media, celebrate customer creations, and express genuine excitement for the products and the personalisation process. Ensure an easy way for customers to get in touch for custom inquiries or if they have questions.

Social Perception

Highly Positive, Trusted for Quality, Reliable Service, Gift-Worthy Products, Creative and Unique Offerings

Copy Examples

• •Website Homepage Banner: "Welcome to VWPrintCo! Your home for beautifully crafted, personalised metal signs, proudly designed and made in Australia. Let's create something special together!"
• •Product Description (Custom Street Sign): "Looking for that perfect, unique touch for your home, garage, or as a truly memorable gift? Our custom metal street signs are designed by our family team right here in Adelaide, just for you! Tell us your text, and we'll send a mock-up to make sure it's exactly what you envision. High-quality, durable, and full of personality – just like you!"
• •Instagram Post Caption (Showcasing a customer photo): "We absolutely LOVE seeing our signs find their new homes! 😍 How amazing does this custom garden sign look in @[CustomerHandle]'s beautiful space? Thanks for sharing the love! Want your own unique piece? Tap the link in our bio! #VWPrintCo #PersonalisedSigns #AustralianMade #HomeDecor #CustomerLove"
• •Facebook Ad Copy: "Deck out your space with a sign that’s all YOU! From man cave rules to a heartfelt kitchen quote, VWPrintCo creates high-quality, custom metal signs that last. As a family-run Aussie business, we pour care into every piece. Got an idea? We'd love to bring it to life. Shop now or message us for a chat! #CustomSignsAustralia #GiftIdeas #SupportSmallBusinessAU"
• •Email to a customer after purchase: "G'day [Customer Name]! Just a quick one from the VWPrintCo family to say a massive THANK YOU for your order! We're already buzzing with excitement to get started on your personalised sign. We'll keep you updated and send over a mock-up for your approval within 24 hours if it's a custom design. If you have any questions at all, just hit reply – we're always happy to help! Cheers, The VWPrintCo Team"