Brand Tone

professional, trustworthy, informative, scientifically-backed, and reassuring

Brand Values

• •Efficacy
• •Safety
• •Environmental Responsibility

Best Practices

• •Lead with "Eco-Friendly Efficacy": Always pair the product's cleaning power with its environmental and safety benefits. Phrases like "Tough on grime, gentle on Earth" should be a common thread.
• •Use a "Problem/Solution" Framework: Start copy by identifying a common cleaning frustration (e.g., stubborn stains, harsh chemical smells) and immediately present Lift as the ideal solution.
• •Incorporate Trust Signals: Regularly mention the "Better Homes and Gardens" award, its "plant-derived" nature, and its use by major institutions like the NYC Department of Education to build credibility.
• •Maintain a Professional and Informative Voice: Avoid overly casual language, memes, or slang. The tone should reflect expertise and trustworthiness, educating the customer on the benefits of the product's formulation.
• •Emphasize Cost-Effectiveness through Concentration: In messaging aimed at both retail and wholesale customers, consistently highlight that the product is a concentrate and explain the value proposition (e.g., "one bottle makes up to 25"). This directly addresses the customer's budget concerns and reinforces the product's value.

Social Perception

Perceived as a reliable distributor of a high-quality, effective, and eco-conscious cleaning product, strongly associated with the award-winning 'Lift' cleaner.

Copy Examples

• •Powerful Cleaning. Gentle on Your World. Discover Lift: The plant-derived, biodegradable solution for a truly clean home and a healthier planet.
• •Tired of harsh chemicals? Make the switch to safe and effective cleaning. Lift Multi-Purpose Cleaner tackles the toughest grime without irritating your skin or harming the environment. Award-winning and trusted by families and professionals. Shop now.
• •A Cost-Effective, Eco-Friendly Cleaning Solution for Your Facilities
• •One bottle, endless uses. From greasy stovetops to stained fabrics, Lift's concentrated formula does it all. Because our plant-derived cleaner can be diluted, the effective cost per bottle can be as low as 69 cents, saving you money while you save the planet.
• •V-Wholesalers | Official Lift Cleaner | Eco-Friendly, Powerful & Safe