Brand Tone

Passionate and Enthusiastic, Friendly and Approachable, Playful and Humorous, Conscious and Purposeful, Slightly Whimsical

Brand Values

• •Compassion
• •Love for Nature and Animals
• •Healthy Living
• •Self-Expression
• •Quality and Durability
• •Joy and Inspiration
• •Kindness

Best Practices

• •Use words like 'vibrant', 'meaningful', 'joyful', 'whimsical', and 'artistic'.
• •Highlight the brand's commitment to quality and durability.
• •Showcase the connection between designs and the brand values (compassion, nature, healthy living).
• •Encourage self-expression and community engagement.
• •Consistently reiterate the mission to 'inspire compassion' and help people 'express their passion for a kinder, greener world.'

Social Perception

Tshirtree aims to be perceived as a brand for individuals who are passionate about animals, nature, veganism, and healthy, compassionate living. They want to be seen as more than just a t-shirt seller, but as a brand that helps people embrace a certain lifestyle and express their values.

Copy Examples

• •Shop our new funny animal tees!
• •Join the TShirtree family and show the world what you stand for.
• •🌿 Our New Plant Lover & Nature Tees Are Here + Feel-Good Vibes.
• •#Tshirtree #AnimalInspired #HealthyLiving #ExpressYourself
• •Live compassionately, one tee at a time.