Brand Tone

Empathetic and Supportive, Informative and Scientific, Trustworthy and Reassuring, Hopeful and Positive

Brand Values

• •Health and Wellbeing
• •Quality and Efficacy
• •Safety
• •Customer Support
• •Science-Backed Solutions
• •Natural Approach

Best Practices

• •Address the emotional journey with empathy and understanding.
• •Substantiate claims with scientific evidence and data.
• •Highlight certifications, guarantees, and support channels to build trust.
• •Present the product as a hopeful and positive solution for fertility challenges.
• •Ensure information is accurate and clearly presented. Be open about how the product works.

Social Perception

Positive (among users), Emerging Brand, Trust-Seeking

Copy Examples

• •"Fertlife: Your partner in the journey to parenthood. Scientifically formulated with essential nutrients to support reproductive health."
• •"Recommended by gynecologists and obstetricians. Fertlife is ANVISA-approved and backed by our satisfaction guarantee."
• •"We understand the emotional challenges of trying to conceive. Our team is here to provide specialized support and guidance."
• •"Discover the science behind Fertlife. A natural, hormone-free nutritional supplement with essential nutrients for couples."
• •"Join our community of success stories! [link to testimonial] We're committed to transparency and your well-being every step of the way."