Brand Tone

Sophisticated, transparent, and value-driven

Brand Values

• •Affordability
• •Quality
• •Transparency
• •Luxury
• •Customer satisfaction

Best Practices

• •Clearly state the inspiration behind the scents while maintaining transparency.
• •Focus on the quality and longevity of the fragrances to address concerns about authenticity.
• •Highlight the affordability aspect without compromising on perceived luxury.
• •Use descriptive language to evoke the scents and experiences associated with them.
• •Engage with customer reviews and address concerns promptly to build trust.

Social Perception

A brand that offers affordable luxury and high-quality fragrance alternatives with transparency and customer satisfaction.

Copy Examples

• •"Experience luxury without the extravagant price tag. Our inspired scents capture the essence of high-end perfumes at an accessible price point."
• •"Discover your signature scent with our meticulously crafted fragrances, inspired by the world's most iconic perfumes."
• •"We believe everyone deserves to indulge in exquisite fragrances. That's why we offer high-quality alternatives to designer scents."
• •"Our perfumes are more than just scents; they're an experience. Immerse yourself in captivating aromas that leave a lasting impression."
• •"Transparency is key. We're upfront about the inspiration behind our fragrances, ensuring you know exactly what you're buying."