Brand Tone

Modern & Tech-Forward, Sophisticated & Stylish, Informative & Guiding, Responsible & Adult-Focused, Confident & Pioneering

Brand Values

• •Innovation
• •Quality
• •Responsibility
• •Customer Focus
• •Science-Backed

Best Practices

• •Prioritize Adult Audiences: Consistently use age verification (18+) and ensure all language and imagery are clearly directed at adult smokers. Avoid slang, themes, or visuals that could be misconstrued as appealing to minors.
• •Emphasize Science and Quality: Regularly highlight the scientific testing, quality of ingredients, and innovative technology behind Vuse products. This reinforces trust and distinguishes the brand.
• •Maintain Transparency and Responsibility: Always include necessary disclaimers regarding nicotine addiction and the products not being risk-free. Be open about ingredients and product information.
• •Adopt a Modern & Sophisticated Visual and Verbal Style: Use clean, high-quality imagery and a lexicon that speaks to a mature, discerning audience. Avoid overly casual or hype-driven language.
• •Be Informative and Supportive: Provide valuable content through blogs, FAQs, and guides that help adult users understand vaping, Vuse products, and make informed choices. This positions the brand as a knowledgeable resource.

Social Perception

Recognized as a major brand offering an alternative to traditional cigarettes for adult smokers. Association with Big Tobacco, Product Experience Variability, Health & Safety Concerns, Marketing Scrutiny

Copy Examples

• •Headline: Elevate Your Experience. Discover Vuse. Body: Step into a world of refined vaping with Vuse. Our scientifically crafted e-liquids and innovative devices are designed for the discerning adult smoker seeking a premium alternative. Explore the Vuse PRO today. (Tone: Sophisticated, Tech-Forward, Adult-Focused)
• •Headline: Innovation in Every Puff. Body: Since 2013, Vuse has been at the forefront of vapour technology. We are committed to quality, testing our ingredients rigorously to bring you a satisfying and consistent vaping experience. Learn more about our science. (Tone: Confident, Pioneering, Quality-Focused)
• •Headline: Your Journey, Your Vuse. Body: Switching from traditional cigarettes? Vuse offers a range of devices and flavours designed to suit your preferences. Our products contain no tobacco and are backed by scientific research. Find your Vuse. *Vuse products are not risk-free and contain nicotine, an addictive substance. For adult nicotine consumers only.* (Tone: Guiding, Responsible, Alternative-Focused)
• •Headline: Style Meets Performance. The New Vuse GO. Body: Sleek design, effortless use, and the quality you expect from Vuse. The Vuse GO disposable vape is perfect for on-the-go moments, delivering satisfying flavour with every puff. Age 18+ only. (Tone: Modern, Stylish, Product-Focused)
• •Headline: Informed Choices for Adult Vapers. Body: At Vuse Ireland, we believe in providing clear information. From understanding our e-liquid ingredients to guides on responsible vaping, we're here to support our adult consumers. Visit our blog for the latest insights. (Tone: Informative, Responsible, Customer-Focused)