Brand Tone

Confident & Assertive, Aspirational yet Accessible, Direct & Transparent, Enthusiastic & Passionate, Modern & Trendy

Brand Values

• •Quality & Longevity
• •Value for Money
• •Customer Satisfaction
• •Transparency
• •Self-Expression & Confidence
• •Ethical Practices

Best Practices

• •Always Emphasize Longevity and Quality: These are key differentiators and highly valued by customers. Use phrases like "all-day wear," "lasting impression," "Eau de Parfum strength," "premium oils."
• •Maintain Confident, Direct Language: Be bold in claims about value and scent experience but always remain transparent about the "inspired by" nature, as clearly stated in the website's disclaimer.
• •Use Sensory and Evocative Descriptions: Go beyond listing notes; describe the feeling, the mood, or the image the scent conjures. Connect fragrance to confidence, memories, and self-expression.
• •Incorporate Social Proof: Leverage customer testimonials and positive reviews in marketing copy where appropriate, as the website already does effectively. This reinforces trust and echoes the brand's customer-centric value.
• •Stay Consistent Across Platforms: While the style might adapt slightly (e.g., TikTok vs. website blog), the core tone (confident, aspirational yet accessible, transparent) and values (quality, value, ethics) should remain unwavering in all communications.

Social Perception

A provider of high-quality, long-lasting "inspired by" perfumes, A brand offering excellent value for money, Trustworthy and reliable in terms of scent accuracy and performance, Modern and in tune with current fragrance trends.

Copy Examples

• •Headline: Indulge Your Senses. Not Your Bank Account. Body: Why choose between luxury and longevity? At Vune Essence, our Eau de Parfums offer the opulent scents you adore, crafted to last all day. Experience the essence of high-end, without the high-street price tag. Your signature scent awaits. Call to Action: Discover Your Vune.
• •Headline: Unleash Your Confidence. One Spray at a Time. Body: It’s more than just perfume. It’s your invisible armor, your personal statement. Our expertly blended fragrances are designed to empower and inspire, with captivating notes that linger from dawn till dusk. Vegan, cruelty-free, and unforgettable. Call to Action: Shop Empowerment.
• •Headline: The Secret's Out: Luxury-Inspired Scents That Actually Last. Body: Tired of fragrances that fade by lunchtime? Vune Essence is changing the game. We deliver potent Eau de Parfum concentrations, inspired by iconic aromas, ensuring you smell incredible all day long. Join the scent revolution. Call to Action: Find Your Forever Scent.
• •Headline: Real Scents, Real People, Real Long-Lasting. Body: Don’t just take our word for it. Our customers rave about the Vune difference! "So long lasting and smell incredible!" – Stephanie M. Experience the quality and endurance that has everyone talking. Pure fragrance oils, ethically crafted. Call to Action: Read the Raves & Shop Now.
• •Headline: Your Mood. Your Scent. Your Vune. Body: From the boardroom to a night out, or a cozy day in, there’s a Vune Essence fragrance to match every moment. Explore our diverse collection of perfumes and home scents, designed to elevate your everyday. What essence will you choose today? Call to Action: Explore the Collection.