Brand Tone

Creative & Playful, Customer-centric & Supportive, Enthusiastic & Passionate, Informative & Trustworthy, Discreet & Respectful

Brand Values

• •Creativity & Uniqueness
• •Quality & Craftsmanship
• •Body Safety
• •Customization & Personalization
• •Customer Satisfaction & Service
• •Affordability & Accessibility
• •Passion for the Craft

Best Practices

• •Embrace "Imaginative & Evocative" Language: Use descriptive and vivid words that appeal to fantasy and creativity when describing products, colors, and potential experiences. Think "enchanted," "mythical," "celestial," "whisper," "otherworldly" rather than purely functional terms.
• •Maintain a "Passionate & Personal" Connection: Continue to highlight Em's role as the artist and creator. Use "I" and "my" when speaking from Em's perspective in blogs or social media to reinforce the hand-crafted, personal touch. Share the joy and passion behind the creations.
• •Prioritize "Reassurance & Trust": Always clearly communicate the use of body-safe materials, the hand-crafted process, and commitment to quality. This builds confidence, especially for new customers in this product category. Use phrases like "peace of mind," "crafted with care," "your safety, our priority."
• •Be "Playfully Discreet & Respectful": While the products are for adult fantasy, maintain a respectful and inclusive tone. Acknowledge the intimate nature of the products with professionalism. Ensure all mentions of packaging and shipping emphasize discretion.
• •Stay "Community-Focused & Responsive": Encourage interaction, feature customer creations (with permission), and respond to comments and DMs with the same supportive and enthusiastic tone seen in positive reviews. Actively participate in relevant communities where appropriate.

Social Perception

Highly Positive Customer Feedback, Appreciation for Customization, Trust in Product Safety, Community Connection (Emerging), Seen as an Artisan Brand

Copy Examples

• •Headline: Dare to Dream in Silicone: Your Fantasy, Perfectly Crafted. Body: At Vulpini Design, we believe your desires deserve to be works of art. Explore our collection of hand-poured, body-safe silicone fantasy toys, each fully customizable to bring your unique vision to life. What will you create?
• •Social Media Post (Image: a beautifully colored custom toy): Behold the magic! ✨ This stunning custom [Toy Name] was dreamt up by one of you and brought to life by Em. From vibrant swirls to subtle shimmers, every Vulpini Design piece is a unique adventure. Ready to design yours? Link in bio! #VulpiniDesign #FantasyToys #SiliconeArt #CustomMade #BodySafe
• •Product Description Snippet (for a new design): Meet 'The Lumina' – a celestial whisper in pure platinum-cure silicone. Designed for ethereal sensations and otherworldly exploration, Lumina’s gentle curves and unique textures invite you to discover new galaxies of pleasure. Hand-crafted with love by Em, and fully customizable in your chosen cosmic colors.
• •Email Subject Line: ✨ Your Next Fantasy Awaits... Customize it with Vulpini Design! Email Body Excerpt: Why just dream it when you can design it? At Vulpini Design, Em pours passion and precision into every fantasy toy, ensuring it’s not only stunningly beautiful but 100% body-safe. Create a piece that’s as unique as your desires.
• •About Us Snippet (for social media bio): Vulpini Design: Hand-crafted silicone fantasies by Em. ✨ Unique, body-safe, & wildly imaginative toys, made with love in Rochester, NY. Let's make your dreams tangible! 💖 vulpinidesign.com