Brand Tone

Approachable and 'good-vibes' (buenrollera), passionate, committed, honest, transparent, modern, and rebellious.

Brand Values

• •Sustainability and Environmental Respect
• •Vegan and Cruelty-Free
• •Local Commerce and Artisanal Quality
• •Honesty and Efficacy
• •Authenticity and Personal Connection

Best Practices

• •Embrace the "Buenrollero" (Good-Vibes) Slang: Continue using casual, friendly, and slightly edgy Spanish slang. Words like "rollo," "tribu," "mola," and "buenrollera" are key to the brand's personality. This creates an insider feeling for the community.
• •Lead with Values: In every piece of communication, tie the product back to a core value. Whether it's zero waste, veganism, or local sourcing, this constant reinforcement strengthens brand identity and justifies the purchase for value-driven consumers.
• •Tell the Founders' Story: Periodically weave Francys and Adrià's story into the narrative. People connect with people. Reminding the audience of the real individuals behind the brand builds loyalty and trust that larger corporations cannot replicate.
• •Be Boldly Honest: Continue the practice of "no false promises." Acknowledge what the products *don't* do to build credibility for what they *do* achieve. This transparency is a powerful differentiator in the beauty industry.
• •Balance Passion with Professionalism: While the tone is casual, the underlying information about ingredients, benefits, and sustainable practices must be clear, accurate, and professionally presented. This ensures that the "good vibes" are backed by a high-quality, trustworthy product.

Social Perception

Vulcanima is perceived as providing high-quality, effective products, trustworthy and authentic, an eco-conscious champion, and local and community-oriented.

Copy Examples

• •Bad day? Emotional rollercoaster? We get it. That's why we created 'No Drama.' This isn't just a cream; it's a deep breath for your skin and your soul. Made with good vibes, natural ingredients, and zero nonsense. Your ritual, your rules. #Vulcanima #NoDrama #NaturalSkincare #SelfCare
• •Tired of cutesy brands with unpronounceable ingredients? So were we. Vulcanima is handcrafted, vegan, and zero-waste cosmetics for real people. We care about your skin and our planet. No false promises, just damn good soap. Make the switch. #JoinTheTribe #ZeroWaste #VeganBeauty #Artisanal
• •Let the Canary Islands nourish your skin. 'Mar Salá' is packed with virgin sea salt to feed your skin what it craves. It creates a creamy foam that cleanses and purifies, helping to eliminate toxins without stripping away moisture. It’s your daily dose of the ocean, minus the sand in your swimsuit. #MarSala #HandmadeSoap #NaturalGlow
• •Hey Tribe! We've been busy in the workshop, and we've cooked up something special. Because you deserve to feel amazing without compromising your values. [New Product Name] is here to [Benefit 1] and [Benefit 2]. As always, it’s 100% vegan, local, and made with the passion you expect from us. Ready to shake up your routine? #Vulcanima #NewProduct #HandcraftedWithLove
• •Soaps, Commitment, and Good Vibes. We are Vulcanima. Artisan cosmetics that are good for you and bad for the planet's problems. Ditch the plastic and the false promises. Welcome to the tribe. #Vulcanima #GoodVibesOnly #SustainableBeauty