Brand Tone

modern, tech-savvy, yet accessible and lifestyle-oriented

Brand Values

• •Innovation and Technology Integration
• •Everyday Practicality and Convenience
• •Style and Discretion
• •Accessibility and User-Friendliness
• •Connectivity

Best Practices

• •Focus on "Seamless Integration": Consistently emphasize how Vue technology blends into everyday life and stylish eyewear without being obtrusive. Avoid overly technical jargon unless explaining a key benefit simply.
• •Highlight Lifestyle Benefits, Not Just Features: Instead of just saying "Bluetooth audio," explain what it enables: "Listen to your favorite podcast on your morning commute, without anyone knowing."
• •Maintain a Modern and Forward-Thinking Vocabulary: Use words that evoke innovation, style, and intelligence (e.g., "amplify," "streamlined," "intuitive," "contemporary," "seamless").
• •Emphasize Discretion and Style: Reiterate that these are "glasses first," with technology subtly incorporated. Use phrases like "hidden tech," "looks like regular glasses," and "stylish frames."
• •Be Aspirational yet Relatable: Position Vue as the future of eyewear but ground it in the practicalities of daily use. Show how it solves common, everyday problems (e.g., tangled headphones, missing calls while cycling).

Social Perception

innovator in making smart glasses more accessible and wearable for the average person

Copy Examples

• •Headline: Vue: Your World, Amplified. Not Replaced. Body: Experience crystal-clear audio, seamless calls, and your favorite voice assistant, all housed in stylish frames you’ll actually want to wear. Vue Smart Glasses integrate technology into your life, invisibly. Look sharp, stay connected.
• •Headline: Ditch the Earbuds. Embrace the View. Body: Tired of tangled wires and bulky headphones? Vue offers an open-ear audio experience that keeps you present in your surroundings while delivering rich sound directly to you. Perfect for your commute, workout, or just your everyday.
• •Headline: Smart Looks. Smarter Functionality. Body: Why choose between style and tech? With Vue, you get both. Select from a range of contemporary frames, add your prescription, and step into a world where your glasses do more than just help you see. They connect you.
• •Headline: Life’s Hands-Free. Are Your Glasses? Body: Navigate, communicate, and listen without ever reaching for your phone. Vue’s intuitive touch controls and voice assistant compatibility put you in charge, effortlessly. It’s your daily grind, streamlined.
• •Headline: The Future of Eyewear is Clear. And Connected. Body: Vue Smart Glasses are more than an accessory; they’re your personal assistant, DJ, and communication hub, all in one. Designed for all-day comfort and packed with hidden tech. See the difference. Hear the future.