Brand Tone

Direct and Informative, Value-Oriented, Reassuring (attempted)

Brand Values

• •Accessibility/Affordability
• •Trustworthiness (aspired)
• •Variety
• •Emerging Entity
• •Direct Customer Interaction

Best Practices

• •Use clear and concise language to explain product benefits and offers.
• •Emphasize value by highlighting discounts, free shipping, and payment options.
• •Address potential customer concerns proactively (e.g., the warning about scammers).
• •Maintain a direct and informative tone when communicating with customers.
• •Focus on building trust by positioning the brand as a secure and reliable shopping destination.

Social Perception

A reliable and affordable online store that prioritizes customer satisfaction and security.

Copy Examples

• •Evite comprar produtos mais baratos ou de outras lojas, Pois você pode estar sendo enganado(a) por um golpista.
• •Order yours from the official Loja EasyShop and keep your home fur-free!
• •Your peace of mind is our priority.
• •Plus, we deliver it all to your doorstep anywhere in Brazil for FREE! Start saving now.
• •Aproveite nossas ofertas exclusivas e garanta já o seu!