Brand Tone

Rebellious, Edgy, Nostalgic, Retro, Quirky, Unconventional, Conversational, Bold

Brand Values

• •Uniqueness & Individuality
• •Artistic Expression & Statement-Making
• •Nostalgia & Memorabilia
• •Quality (Implied)
• •Conversation Piece

Best Practices

• •Incorporate rebellious and edgy language while remaining tasteful.
• •Reference the nostalgic and retro aesthetic to connect with the target audience's appreciation for vintage design.
• •Use quirky and unconventional descriptions to highlight the lamp's unique character.
• •Craft content that positions the lamp as a conversation starter and a bold statement piece.
• •Maintain a consistent tone across all platforms to reinforce the brand's identity.

Social Perception

The brand is perceived as unique, artistic, and unconventional, appealing to those who appreciate bold, statement-making pieces and have a flair for the nostalgic and rebellious.

Copy Examples

• •Light up your space with a rebellious twist! Our cigarette lamp is the unapologetically bold statement piece your home has been craving.
• •Step back in time with a retro vibe! This quirky lighting piece is inspired by classic cigarette aesthetics, perfect for collectors and art lovers.
• •Ignite conversations with our unique collectible piece! A fusion of art and illumination that's sure to spark curiosity.
• •Unconventional décor for the daring! Make a bold style statement with this edgy lamp that defies ordinary lighting.
• •Add a touch of nostalgia to your décor! This conversation starter lamp will make your space feel like an underground club.