Brand Tone

Inspirational, Uplifting, Community-Focused, Authentic, and Sincere

Brand Values

• •Faith Expression
• •Community & Fellowship
• •Quality & Grace
• •Encouragement & Positivity
• •Family

Best Practices

• •Lead with Encouragement: Start every piece of copy, from social media captions to product descriptions, with a positive and uplifting tone. The goal is to make the reader feel seen, valued, and encouraged in their faith.
• •Use "Community" Language: Employ words like "we," "us," and "our community" to foster a sense of togetherness. Pose questions in social posts to invite conversation and make followers feel like they are part of a family, not just customers.
• •Connect Products to Purpose: Never just sell a t-shirt; sell the message behind it. Always tie the product back to the brand's core mission of expressing faith. Explain the significance of the verse or phrase used in the design.
• •Maintain a Gentle, Welcoming Voice: The tone should be confident in its faith but always gentle and inviting. Avoid language that could be perceived as judgmental or exclusive. The brand is a safe space for believers to celebrate their faith.
• •Let Customer Voices Shine: Continuously leverage user-generated content and testimonials. Sharing the authentic joy and positive feedback of other customers is the most powerful way to reinforce the brand's tone, values, and perception.

Social Perception

The public and customer perception is overwhelmingly positive: trusted, high-quality, mission-driven, authentic, and a source of joy and blessing.

Copy Examples

• •Introducing your new favourite reminder. ✨ Our 'Grace Upon Grace' tee is more than just soft cotton; it's a testament to the endless grace that finds us every day. Perfect for Sunday service, coffee dates, and every moment in between. How will you wear your faith today? #vetuedegrace #graceupongrace #faithbasedapparel #christiancommunity
• •Wear Your Faith Beautifully. You are wonderfully made. At Vêtue de grâce, we create beautiful, high-quality apparel that lets your faith shine. From cozy hoodies to statement tees, each piece is designed to wrap you in comfort and grace. Shop our collection and find the perfect expression of your heart. 🤍
• •That Vêtue de grâce feeling 🙏 #christiantiktok #faithfashion #OOTD #jesuslovesyou #boutiquechretienne
• •A Little Grace For Your Inbox (And Your Wardrobe!) Hi [Name], We believe faith should be shared and celebrated. To help you wear your heart on your sleeve, we're offering 15% off our entire Psalms 139:14 collection for the next 48 hours. Each piece is a reminder that you are fearfully and wonderfully made. Thank you for being part of our wonderful community!
• •Vêtue de grâce: Clothing for the whole family, inspired by faith. Wear it boldly. Live it gracefully.