Brand Tone

Passionate, Personal, Friendly, Welcoming, Artistic, Creative, Authentic, and Individual

Brand Values

• •Uniqueness & Individuality
• •Handcrafted Quality
• •Passion & Artistry
• •Customer Connection
• •Accessibility/Affordability

Best Practices

• •Use a friendly and welcoming tone in all communications.
• •Emphasize the unique and handcrafted nature of the jewelry.
• •Share the personal story and passion behind the brand.
• •Engage with customers on social media and respond to comments and questions.
• •Highlight the individuality and artistic expression that the jewelry offers.

Social Perception

The brand is seen as unique, individualistic, and passionate, with customers appreciating the handmade craftsmanship and engaged community on TikTok.

Copy Examples

• •Hey Darlin' Glad you are here! Discover unique, handcrafted jewelry as individual as you are.
• •Each piece is made with love and passion, a little sparkle from our heart to yours.
• •Tired of wearing the same jewelry as everyone else? Express your unique style with our one-of-a-kind creations.
• •Behind The Sparkle: Our journey started with a love for creating unique, handcrafted pieces. Now, we're sharing that love with you!
• •We love seeing people wear a piece of our creative heart and feeling confident in their unique style.