Brand Tone

Educational & Passionate, Approachable & Friendly, Community-Oriented, Ethical & Transparent, Innovative & Craft-Focused, Slightly Humorous/Playful

Brand Values

• •Community & Togetherness ("Feasting")
• •Sustainability & Environmental Responsibility
• •Quality & Craftsmanship
• •Education & Transparency (Open Source)
• •Ethical Practices
• •Innovation & Tradition
• •Local Focus

Best Practices

• •Embrace the "Feast" Philosophy: Ensure all communication, from product descriptions to event invites, reflects the joy of sharing, community, and creating welcoming experiences.
• •Lead with Your Values: Continuously highlight B Corp status, sustainability efforts, local sourcing, and the "Drink Your Values" ethos. Transparency builds trust and resonates with conscious consumers.
• •Educate and Empower: Maintain the "Ask the Meadmaker" spirit. Share knowledge generously, explain the nuances of mead, and make the craft accessible and interesting.
• •Balance Tradition with Modernity: Clearly differentiate the historical inspiration of Groennfell from the innovative spirit of Havoc, while ensuring both are presented with the same commitment to quality and craft.
• •Keep it Human and Approachable: Use a friendly, genuine voice. Share behind-the-scenes glimpses, tell stories of the people involved, and don't be afraid to show the passion (and occasional humor) behind the brand.

Social Perception

Innovators in Craft Mead, Authentic & Value-Driven, Educational Resource, Distinct Style, Community Builders, Mixed Reviews on Taste (but generally positive for the style)

Copy Examples

• •Ever wondered what makes our Valkyrie's Choice so crisp and refreshing? It's all about the wildflower honey and our unique fermentation process! We believe mead is for everyone, and understanding the craft makes each sip even better. Dive into the details on our latest blog post! #DrinkYourValues #MeadMaking #CraftMead #Groennfell
• •The hearth is lit and the horns are ready! Join us this Saturday for our Pop-Up Mead Hall. Share a laugh, a story, and a horn of our latest seasonal brew. Because feasting is about connection, and you're always welcome at our table. #FeastWithGroennfell #VermontEvents #CommunityLove #HavocMead
• •Sip sustainably with our Nordic Farmhouse Ale. Brewed with locally sourced ingredients and 100% renewable energy, it’s a taste you can feel good about. We’re a B Corp because we believe in people, planet, and prosperity. Learn more about our journey at DrinkYourValues.Groennfell.com. #BCorp #SustainableSips #VermontCraft
• •Unleash your adventurous side! Havoc Mead's new 'Psychopomp' Sour Cherry is here to challenge your palate. We're pushing the boundaries of mead with bold American craft tradition. Expect the unexpected. Taste the Havoc. #HavocMead #CraftRevolution #SourMead #ExperimentalBrew
• •Vikings didn't have stuffy dinner parties. They had feasts! We're bringing that spirit back with meads that are anything but boring. Complex, refreshing, and perfect for sharing (or not, we don't judge!). Find Groennfell & Havoc meads near you. #NotYourGrandmasMead #DrinkLikeAViking #ModernMead #CraftBeverage